文体学Sound patterning 广告分析.doc

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1、SoundpatterningTherearenograndcelebrationshere, nospeeches, nobrightlights,Buttherearegreatathletes.Somehowwe‘vecometobelievethatgreatnessisreservedforthechosenfew,forthesuperstars.Thetruthis,greatnessisforallofus. Thisisnotaboutloweringexpectations;It'saboutrais

2、ingthemforeverylastoneofus. Becausegreatnessisnotinonespecialplace, anditisnotinonespecialperson. GreatnessiswhereversomebodyistryingtofinditConsonance:speecheslightsathletes……..Assonance:Somehowcome/ʌ/believereserved/i/aboutlowering/au/FunctionofSoundpatterning:

3、tomakethelanguagemorevividandimpressive,increaserhythmandexpressivenessofawriting.Soitcancallourattentiontoitsadvertisement.Syntax:Repetition:greatnessspecialFunctionofRepetition:thefunctionoftherepetitionistoemphasizeaqualityorfeatureofNike,sogreatnessandspecial

4、arekeywordsofthisadvertisementwhichservetostressthetheme“Nikefindyourgreatness”.Parallelism（排比）:nograndcelebrations,nospeeches,nobrightlightsforthechosenfew,forthesuperstars.FunctionofParallelism:Ithelpsachieveemphasisandmakethespeechmorerhythmical,forcefulandpas

5、sionate.