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1、Lesson26SellingaCarOnlineWhenyoudecidetosellyourcar,therearethreetraditionalwaysofsellingit;eitherprivatelytoanotherdriver,toadealerinsaleorpart-exchange,orthroughanauction.Privatesellinginvolvesadvertisingthesaleofthecaryourself;thisisusuallycarriedoutthrough
2、newspaperlistings,magazinelistings,orthroughanadvertinthewindowofthecar.Oneofthefastestgrowingwaysofadvertisingacaristhroughonlinecarlistings.Thesearesimilarto(andsometimesrunby)thelistingsincarmagazinessuchasAutoTraderandExchangeandMart.Thisarticlewilllookatt
3、hebenefitsandcostsofadvertisingyourcaronline.HowOnlineListingsWorkOnlinelistingsarestoredinadatabasewithineachsite,andaredisplayedaccordingtothecriteriathepotentialbuyersets.Theycansearchbymake,model,ageofcar,features,andmoredependingontheindividualsite,althou
4、ghthemostcommonwayforcarstobelistedisbymodel(e.g.:FordFiesta).Details.Themostimportantpartofanycaradvertisthedetailsofthecaritself.Theseareusuallywritteninthesameshortenedstyleasclassifiedcaradverts.Forexample:2002FordFiesta1.4ZETEC5DRNEWSHAPE,1owner,14,000mil
5、es,air-conditioning,powerassistedsteering,electricwindows,centrallocking,alloys,silver?599(NameofCity)Tel:01234456789Thesedetailsarecrucial,asanydecisionstolookfurtheratthecarwillbemadeusingthisdata.Photos.Alongwiththedetailsofthecar,manyonlineadvertsincludeon
6、eormorepicturesofthecar(orasimilarspec/colour).Thisallowsthepersonsearchingforacartoseewhatitlookslike,aswellasmaybeallowingabrieflookattheconditionofthecar.Somesitesallowmorethanonephototobedisplayed,attractingmoreattentiontothecarthananytextadvert(howeverwel
7、lwritten).Contact.Eachonlineadverthasonitthecontactdetailsofthesellerordealer.Thisallowsthemtobecontactedinordertoactuallymakethesale!Sometimesthecontactdetailsarejustanemail,althoughmostlyaphonenumberisgiven,andoccasionallyanaddress.BenefitsofSellingaCarOnlin
8、eLargenumberofviewers.Thekeybenefitofadvertisingyourcaronlineisthatyoucanexposetheoffertoalargenumberofpeopleacrossthewholeofthecountry.Theaccessibilityoftheinternetmeansthatalthou