电子商务英语.ppt

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1、Unit5HowtoCreateanE-CommerceWebSiteIntroduction:TheelementsofECStep1:EstablishyouronlineidentitywiththerightwebaddressStep2:Buildauser-friendlysiteStep3:SetupyourwebserverStep4:MinimizetherisksofECStep5:AcceptandmanageallkindsofpaymentsStep6:Test,test,testStep7:PromoteyoursiteStep8:StartsellingInt

2、roduction:TheelementsofECEstablishingyouridentity---therightdomainname.Findtherightonlinehome---location.Buildanattractivestorefront---Usingtherighttoolsandfollowingsomebasicguidelines.Letthecustomersknowtheycantrustyou---makesureyoursiteissecureandyourcustomersknowit.Makeiteasyforcustomerstopayyo

3、u.Lettheworldknowaboutyoursite.Step1:EstablishyouronlineidentitywiththerightwebaddressWhyisitimportanttoestablishyouronlineidentity?ThefirststeptowardECisselectingthenameofyoursite.YourwebaddresstellsthecustomerswhoyouareandhowtofindyouontheInternet.ItisthecoreofyourInternetidentity---youronlinebr

4、and,whichisuniquefornotwopartiescanhavethesamewebaddress.TipsinchoosingdomainnameMakeitmemorable.3721.comDescribeyourbusiness.Avoidconfusionbysimplyandlogicallydescribingyourbusiness.E.g.Flowers.com;Books.com,etc.Keepitshort.E.g.sohu,sina,163,baidu,etc.Onceyou’vedecidedonyourwebidentity,thenextste

5、pistodetermineifitisavailableandthenregisteritwithadomainnamecompanyor“registrar”.Step2:Buildauser-friendlysite---planyoursitecarefullyIdentifyclearmarketinggoalsforyoursite.Figureoutwhatyourpotentialcustomersneedtoknowbeforebuyingyourproductsandservices.1.Anoverviewofyourcompany,itsproductsandser

6、vices,andtheirapplications.2.Completeproductorservicedescriptions,includingfeatures,keybenefits,pricing,productspecifications,andotherinformation.3.Testmonials,orsuccessstories.4.AFAQsection.(frequentlyaskedquestions)Createasitemapthatoutlineseverypageonyoursite.Step2:Buildauser-friendlysite---cho

7、osetherightsite-buildingtoolsTwowaystobuildyourwebsiteProfessionalwebdesignstudiosSelf-servicewebsitebuildingtoolsECSiteDesignTipsCarefullyresearchyourownfavoriteECsites.Yourhomepageisyoursite’s---andyourbusiness