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时间:2020-05-18
《旅游管理专业会展方向.doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、我国会展教育现状及发展对策研究摘要会展是社会生产力发展到一定阶段的产物。随着市场经济的快速发展,会展业成为各国争相发展的支柱型产业。我国会展业发展时间较短,然而每年都以20%的速度快速增长,占GDP比重也逐年增加。会展业在我国已成为国民经济发展新的增长点。伴随着会展业的快速发展,中国会展教育近年来也呈“雨后春笋”般的高速发展态势。然而,我国会展教育远远落后于产业发展需要。国会展教育存在的问题集中表现在:会展观念偏颇,人才素质差,授课教师半道出家,专业理论基础薄弱等方面。而西方国家的会展教育专业化较强,教育体系相对完善,管理模式也更完备。因
2、此,有必要对会展教育的发展问题,进行研究与探讨。本文首先探究了国外会展教育的发展状况,以期对国会展教育的改进和发展提供借鉴;了解国会展教育的发展状况和特点,并分析国会展教育存在的问题和弊病;最后,提出国会展教育的发展对策。[关键词]中国;会展业;会展教育;现状;问题;发展对策AbstractTheMICEindustryisthedevelopmentofsocialproductiveforcestoacertainstageoftheproduct.Withtherapiddevelopmentofmarketeconomy,theM
3、ICEindustryisbecomingapillarofdevelopment-basedindustries,whichcountriesarescramblingtodevelop.China'sMICEindustrytodevelopshorter,buteveryyear20%ofthespeedofrapidgrowth,accountingfortheproportionofGDPalsoincreasedyearbyyear.TheMICEindustryinChina'snationaleconomicdevelop
4、menthasbecomeanewgrowthpoint.Alongwiththerapiddevelopmentofexhibitionindustry,China’sMICEeducationisalsotherapiddevelopmentinrecentyears.However,theMICEeducationinChinalagsfarbehindtheMICEindustrydevelopmentneeds.TheproblemsofdomesticMICEeducationasfollows:MICEconceptofbi
5、as,poorqualityofqualifiedpersonnel,inexperiencedteachers,foundationallyprofessionaltheoryisweak.MICEeducationismorespecialized,theeducationsystemisrelativelyperfect,andthemanagementmodelofMICEeducationismorecomprehensiveinWesterncountries.Therefore,itisnecessarytoresearch
6、anddiscussionforthedevelopmentofMICEeducation.Thisarticleexploresthefirstoverseasexhibitionofthedevelopmentofeducation,withaviewtoimprovingthedomesticexhibitionanddevelopmentofeducationforreference;getabetterunderstandingofthedevelopmentofexhibitionandeducationfeatures,an
7、danalysisofthedomesticexhibitioneducationproblemsandills;Finally,theproposednationaleducationexhibitionthedevelopmentofcountermeasures.ThisarticlefirstlyexploresthedevelopmentofMICEeducationinwesterncountriesfortheimprovementanddevelopmentofthedomesticMICEexhibition.Itget
8、sabetterunderstandingofthedevelopmentofdomesticMICEeducationandanalysisofthedomesticMICEeducatio
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