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《教案Book 9_U3_文化背景_The meaning of colors.doc》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、ThemeaningofcolorsMeaningsofcolorHereisatableofcolorsandmanyofthemeaningstheytendtoevoke.Noticehowcolorscanmeanverydifferentthings-itisnotthatthecolorsthemselveshavemeaning,itisthatwehaveculturallyassignedmeaningstothem.Forexample,redmeanswarmthbecauseofthec
2、oloroffire.Likewise,itmeansangerbecauseoftheincreasedrednessofthefacewhenitflusheswithblood.Purplesymbolizesroyaltyonlybecausetheonlypurpledyethatwasavailableformanycenturieswasveryexpensive.ColorMeaningREDwarmth,love,anger,danger,boldness,excitement,speed,s
3、trength,determination,desire,courageORANGEcheerfulness,lowcost,affordability,enthusiasm,stimulation,creativityYELLOWattention-grabbing,comfort,liveliness,cowardliness,hunger,optimism,overwhelm,Summer,comfort,liveliness,intellect,happiness,energyGREENdurabili
4、ty,reliability,environmental,luxurious,optimism,well-being,nature,calm,relaxation,Spring,safety,honesty,optimism,harmony,freshnessBLUEpeace,professionalism,loyalty,reliability,honor,melancholia,boredom,coldness,Winter,depth,stability,professionalism,honor,tr
5、ustPURPLEpower,royalty,nobility,elegance,sophistication,artificial,luxury,mystery,royalty,elegance,magicGRAYconservatism,traditionalism,intelligence,serious,dull,uninterestingBROWNrelaxing,confident,casual,reassuring,nature,earthy,solid,reliable,genuine,Autu
6、mn,enduranceBLACKElegance,sophistication,formality,power,strength,illegality,depression,morbidity,nightWHITECleanliness,purity,newness,virginity,peace,innocence,simplicity,sterility,snowCulturaleffectsRememberthatcolorcanbeculturallydependent-forexample,alth
7、oughBlackisthecolorofdeathinmanycountries,inChinathecolorassociatedwithdeathisWhite.Sowhat?Sousethecolorinsituationswhereyouaretryingtopersuade.Useshadesofbrownandgreentorelaxpeopleandsayyouareenvironmentallyfriendly.Useredtokickpeopleintoaction.Andsoon.McDo
8、nald's,apparently,useredandyellowbecausered=fastandyellow=hunger(hencefastfood!).
