中文化妆品广告语篇中语用预设功能研究.pdf

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1、AStudyofFunctionsofPragmaticPresuppositioninChineseCosmeticAdvertisingDiscourseThesisPresentedtoTheCollegeofForeignLanguagesZhejiangNormalUniversityInPartialFulfillmentoftheRequirementFortheDegreeofMasterofArts。弋InLinguisticsandAppliedLinguisticsByFengXinxinUndertheSupervisionofProfes

2、sorHongGangZhejiangNormalUniversityMav2013ACKNOWLEDGEMENTSFirstandforemost，1wouldliketotakesuchapreciousopportunitytOextendmymostsinceregratitudeandheartfeltrespectstomysupervisor，ProfessorHongGang，whohasalwaysbeenpatientincorrectingmypaperineveryStageofthedissertationwriting．Hehaspro

3、videdmewithalotofencouragementandgreatsuppo九andguidedmethroughthevariousstagesofcompletingthisthesis．1alTIalsogratefulIotheteachersintheCollegeofForeignLanguages，includingProf．WuBenhu：Prof．HongMing，AssociateProf．HuMeixin，ZhuYanran，whohavegavemehelpduringmypaperwriting．1wouldliketothan

4、kalltheteacherswhohavetaughtmeandenlightenedmeduringmystudyinZhejiangNormalUniversity．Mythanksa]sogotOmyparentswhohaveneverstopdiminishingtheirsupportandloveandencouragementinwhatever1doandgreatthankstomyclassmatesLiYangaswellasLiuJunfortheirvaluableopinionsofmywork，especiallyinthecla

5、ssificationofthecollectedadvertisementswhichisanextremelyimportantpartofmypaper．Finally，1wanttothankallmyfriendswhohavepatientlylistenedtomycomplaintsandkindlygivemeloveandencouragementduringthedissertationwriting．SpecialthankstoSirWangforhissupportandunderstanding．ABSTRCTAdvertisingi

6、sbecominganimportantsocialphenomenonasthedevelopmentofglobaleconomyandtheinfluenceofinformationage．Advertisingisakindofpersuasivelanguagewhosefinalpurposeistomakeconsumersaccepttheadvertisedproductsorservicesandevokethemtotakeactionofpurchasing．Andthus，advertisersormanufacturescanmake

7、asmuchprofitaspossible．Successfuladvertisementdesignerswillnotsellproductsdirectly．Instead，theyaregoodatdealingwithlanguageskillsandtechniquesaswellaspsychologyintheprocessofpromotingtheirproducts．Theywouldliketohidetheirpurposebyusingpragmaticpresuppositionskillfullyinadvertisinglang

8、uage．