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1、《市场营销》教案荆州职业技术学院市场营销课程教案市场营销专业班级教师授课时间教学课题产品整体概念学时2学时(90’)教学目的通过学习,使同学们掌握产品整体概念,理解传统产品概念与整体产品概念的内涵及差别、整体产品概念对企业营销管理的意义,了解产品的分类。教材分析重点产品整体概念难点产品整体概念的内涵及意义教学方法讲授法、比较分析法、案例分析法教学手段课堂教学教学过程及时间分配[导入新课]前面所介绍的知识为实务部分打下了理论基础,企业通过“STP”选定了目标市场并有了市场定位,后续的市场营销组合策略(4PS)是在目标市场上进行的。而
2、4PS策略的基石是产品策略,本章重点介绍产品整体概念、产品生命周期策略及品牌、包装策略。(5′)[主要教学内容]第六章产品策略6.1产品整体概念1.产品整体概念及对企业营销管理的意义(25′)2.产品分类(10′)6.2产品组合策略1.有关概念(15′)2.对产品组合的分析(15′)3.产品组合策略(15′)[小结与作业布置](5′)教研室主任检查签字榜样离我们很近,模范就在我们身边。人人心中都有榜样,我们总是在媒体上看到榜样们的事迹,总是觉得榜样在大家的“眼里”implementationofcorrectivetasksfor
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4、melyorganizationlookbackagain.Thetheoreticalresults,continuouslyconsolidateanddeepenandexpandeducationalpracticetoachievethesystemresults,practicalresults.Three,themainproblemsandrectificationmeasuresfocusonrectificationgoals,determinedtohonorthecommitmentrectificatio
5、nmeasurestobuildlong-termmechanismstyleconstructionbureauParty,improvetheideologicalstyleTheconstructionandworkinglevel,accordingtothelistofissuestosortitout,withoverallrequirementstocarryoutthemasslineofeducationalactivities,focusontheimplementationoftherectification
6、,enhanceteamabilitytodiscoverandsolvetheirownproblems,focusonbuildingapoliticalfirm,pioneeringandinnovative,wholeheartedlyforthepeople,striveforunity,harmony,strongcollectiveleadership(ahonestandclean.)therelackofglobalawarenessandinnovationproblemincarryingoutthedemo
7、craticcentralismoftheparty.Thepartywilldiscussthemainpointsofthe2014Bureauofsafetyproductionandinternalfunctionalcomponentsinthelaborbureauheldabureauandexecutive,anddiscussspecificpersonnelin2013,majorcapitalspendingNo,strictlyimplementthedecisionproceduresof"threema
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