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1、StudyonCalligraphyTourismDevelopmentfromthePerspectiveofCulturalandCreative——ACaseStudyofPengxiinSichuanProvinceAbstractAsthedevelopmentofsocialeconomyandthethirdindustry,demandoftourismisincreasing.Comparedwithsimpletourism,therearealotoftouristsprefertravelexperience.T
2、hisexperienceiscloselyassociatedwiththecreativity,regionalcultureandtourismdevelopment.Therefore,weshouldcombinethetourismindustrywithculturalcreativeindustrytomeettheneedsofthemarketbetter.Judgingfromcurrentsituation,creativeindustryoftourismculturedoesnotgetenoughatten
3、tionandapplication.However,itwillbecomeanimportanttourismdevelopmentmodelinthefutureandattractmoreandmorepeople'sattention.Calligraphyisanextremelyvaluableandeleganttourismresourceasthetraditionalcultureofthenation.Currently,insomeareasofourcountry,calligraphytourismacti
4、vitiesarealsograduallydeveloped.Therefore,thispaperstudythedevelopmentofcalligraphytourismresourcesfromtheperspectiveofculturalandcreative.Inthispaper,accordingtothecoreconceptofcalligraphytourismandculturalcreative,usestheliteratureresearchmethod,inductionanddeductiveme
5、thod,AHPmethodandothermethods,combinedwiththeculturalandcreativeindustrytheory,aesthetictheory,semioticstheoryandindustryconvergencetheories,startingfromtheperspectiveofculturalcreative，analysisthedevelopmentofPengxiculturaltourismresourcesandcometotheconclusion.Firstofa
6、ll,mainlyevaluatesthevalueofcalligraphyculturetourismresources.Basedontheclassifyofcalligraphyculturetourismresources,analysisthecharacteristicsoftourismresourcesofcalligraphycultural.ConstructthevalueevaluationsystemofcalligraphyculturetourismresourcesthenusetheAHPtoana
7、lysis.Accordingtotheresults,discussmainstrategiesofthedevelopmentofcalligraphytourismontheperspectiveofculturalandcreative.Therearesixmainmeasures:developtourismcalligraphyunderareasonablegovernmentguidance;developtourisminnovationandintegratecalligraphycreativeculture;o
8、ptimizemarketing,setupcalligraphytourismpopularity;accelerateregionaljointdevelopment,enhancethetourism
