会展英语 教学课件 作者 张达球 周岩 陈宜平 主编unit 4.ppt

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1、EnglishforConventionsandExhibitionsACourseBookUnit4PlanningAMeetingLead-in:TheoreticalunderstandingsSpotlightReading:EU-USSummitQuickLink:SomeStatisticsforAMeetingOperationReplay:ASample:MeetingFeedbackSheetTerminologyBankandPracticeLead-in:TheoreticalunderstandingsIntroductionG

2、eneralPlanningPrinciplesSpotlightReading:EU-USSummitToUnitetoStrengthenEconomicIntegrationandBoostJobs,GrowthandCompetitiveness;Tofightsoaringglobalillegaltradeincounterfeitandpirategoods;Toimproveborderenforcementcooperation;TohelpthethirdcountriessuchasChinaandIndiafightcounte

3、rfeitingandpiracy.EuropeanCommissionVicePresidentVerheugen(centerleft)MeetswithTransatlanticBusinessDialogueMembersQuickLink:SomeStatisticsforAMeetingOperationMeetingsorganizedorsponsoredby“internationalorganizers”shouldreach:minimumnumberofparticipants:300;minimumnumberofForeig

4、ners:40%;minimumnumberofNationalities:5%;minimumDuration:3days.SourcesofGreatestROI(returnoninvestment)tradeshow:32%seminar:22%sponsorships:20%roadshows:16%conference:13%AverageNumberofAttendeesPerMeeting(source:centerforexhibitionindustryresearch,CEIR,2004)MeetingTypes200020022

5、004ManagementMeeting83.1662.951.5SalesMeeting159.5160.5126.7IncentivesMeeting116.7176.7126.7Conventions1,452.01,813.01,393.0Training169.9128159Replay:MeetingFeedbackSheetAssessmentcategoryRating(0to5)AssessmentcategoryRating(0to5)Appropriateagenda?Didpeoplelisten?Courtesyandresp

6、ectshown?Fairnessmaintained?Gooduseoftime?Everyonepulledweight?Creativityandinnovation?Wasitvariedandfun?Qualitydecisionsmade?RoomandlogisticsOK?TerminologyBankandPracticeThesetwopartsaredesignedforlearnerstoreinforcewhattheyhaveachievedinthisunitandmoreimportantlytostrengthenth

7、eirknowledgebypracticalreplacementwiththehelpoftheteachers.