会展英语 教学课件 作者 张达球 周岩 陈宜平 主编unit 7.ppt

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1、ACourseBookEnglishforConventionsandExhibitionsUnit7EventMarketingStrategyLead-in:TheoreticalunderstandingsSpotlightReading:Beijing2008OlympicMarketingPlanQuickLink:Expo2010CommercializationProgramReplay:TheCantonFairTerminologyBankandPracticeLead-in:TheoreticalunderstandingsDefiningMarketin

2、gWhyandHowtoMarketMarketingChannelsPromotionAdvertisingSpotlightReading:Beijing2008OlympicMarketingPlanTheSponsorshipProgramMissionSponsorshipTiersSalesProcessSalesApproachesOpenSalesSelectiveSalesIndividualSalesSalesSteps2008OlympiadMarketingPlanSponsorEvaluationandMeasurementCriteriaCorpo

3、ratestrengthandaccountabilityQualityandreliabilityofproduct/serviceFinancialpledge/investmentBrandAlignmentMarketingActivationQuickLink:Expo2010CommercializationProgramGeneralMarketingProgramforExpo2010Replay:TheCantonFairCantonFairGreatChangesover50YearsACollectionofBrandNamesExhibitionAre

4、aAdjustedGrandCelebrationExpectingDistinguishedGuestsTerminologyBankandPracticeThesetwopartsaredesignedforlearnerstoreinforcewhattheyhaveachievedinthisunitandmoreimportantlytostrengthentheirknowledgebypracticalreplacementwiththehelpoftheteachers.