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1、STUDYOFMARKETINGSYSTEMINHQPOWERCOMPANYABSTRACTTheprosperityofpowerindustryinChinamakesitscompetitionmoreseverely,andthepowerdesignindustryaswellasaconclusion,theimportanceandspecificityofmarketinghighlightsinthecompanymanagement.Therefore,asetofeffect
2、ivemarketingsystemhasbeendevelopedinthepaper,whichwillhaveavitalimpactonthedevelopmentofelectricpowerdesignenterprise.TheessayreviewedtherelevanttheoriesofmarketingandanalyzedthecurrentconditionofHQpowerdesigncompanyasanexample.Itmadetheanalysismoreth
3、oroughbyintegratingthreeresearchmethods,includingcomparisonandclassificationanalysis,qualitativeandquantitativeanalysis,andtheoryandpracticeanalysis.Basedontheconclusionofthepreviousresearch,thepaperanalyzedtheinternalandexternalmarketingenvironmentof
4、HQpowerdesigncompany,appraisedthemarketingperformancefrom2011to2013,andexpoundedthemarketingideas.Finally,theuniquethree-dimensionalmarketingsystemisproposedinthepaper.Thissystemaimstomeettherequirementsofthecustomer,takesthevalue-chainmanagementasthe
5、motion,andregardsthecustomerrelationshipmanagementasthefoundation.Theestablishmentofthree-dimensionalmarketingsystemopensthemarketandmakesthecontinuousdevelopmentofHQcompany.ItimprovesthemanagementandexpandsthemarketshareofHQcompanybyfoursafeguardmeas
6、uresincludingorganizingsecurity,mechanismstoprotect,personnelsecurityandbrandprotection.Throughthestudyofthepaper,itprovidesusefulreferencesforthepowerdesignenterprisetoimprovetheconstructionofthemarketingsystem,andadaptstomarketcompetition,moreover,i
7、thasanimportantguidingsignificanceinopeningaIIInewperspectiveformarketingworkinthefuture.KEYWORDS：PowerDesignCompany;BusinessManagement;MarketingSystem;SafeguardMeasuresIV目录1绪论...........................................................................
8、.................................................11.1选题背景及意义.................................................................................................11.1.1选题背景............................................................................
