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ID:49817685
大小:4.30 MB
页数:53页
时间:2020-03-04
《SZ公司汽车租赁市场发展战略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、RESEARCHONTHEDEVELOPMENTSTRATEGYOFSZCOMPANYCARRENTALMARKETABSTRACT'a*tconotWiththeriddevelomenofChinasemand比econinuous主111)1〇八61116化ppy1''Chofeolesincomelevelinasautoconsumtionhasenteredtheeakeriod.Alonpp,pppg'lmentstomobltwi也化evioro
2、usdeveoofChinaauieindusraswellas也egpy,con'sumersrownco打sumerawarene巧andconsumo打aware打e巧asthegigpti,au*tomobeindustrchainoftheowerreachesoftheautomobendustrcar化111江1isilyliliy,,mentofitherapiddevelop也edomesticmarketandncreasinglymature.
3、Astr-theleaderofthecarrentalindustheweUknownchainofcarrentaly,comaniesSZcomaniscarmarketaftertiheindustrialchainofraiddevelome打tInp,pyppthecarrentalmarketSZcomanisfacinEHICZIZUNREIKAandother,,,pyg'traditionalcarrentalcomanscometi
4、tionandalsofacinnewmodeofPPYIDAOpyp,g,,DIDIUBERandothertaxisoftwarenewmodelsofcompetition.Atthesame巧me,SZ,also打eed化solvetheroblemofmanaementn化escaleofevelome打ta打daidpgidprpexansonoftheace.pifIn化isaerweanalze比einternalandextern
5、alenviro打mentoftheenterrisepp,yp,andthe打makeastrateicanalysisandchoicesoastoformulatethedevelomentg,pstrategyof化een化rprise,andputforwardtheCO打Cretemeasuresof化estrategy.WiththePESTmodel,化eexternalmanagementenvironmentofSZcompanyisa
6、nalyzed,andthegreatdevelopmentotentialofthedomesticmarketisalsoanalyzed.ByusinpgthemethodofanalyzingthePoterfiveforcesanalysis,develomentopportunitiesandpchallengesofSZcompany.Through化eSWOTanalysisoftheenterprise,themainproblemsando
7、bstaclesfacedbySZcompanyissummarized,a打d化efeas&Uityof化etaretmarketandstrateicdevelomentareroosed.ggpppThroughtheuseofstrategicdevelopmenttheory,thisaerexloresthestrateicpppgdevelopmentmodelofthecarrentalmarket,andputsforwardthestrate
8、gictttrtechae打ceimlementaionofenterriseculureoranizati
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