月度媒体人员午餐会培训纲要.doc

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1、TRAININGACTIVITYOUTLINE培训活动纲要Task任务：MonthlyPressLuncheon月度媒体人员午餐会Code序号：OH-SM-MC-C012Objectives目的：Attheendofthissession,eachtraineewillbeabletoknowhowtoconductmonthlypressluncheonprofessionallyandefficiently.课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒体人员午餐会。Standard标准：1.TheMarket

2、ingCommunicationsManagerwillorganisethePressLuncheononmonthlybasis.公关部经理每月组织一次媒体人员午餐会。2.PressLuncheonistobeorganisedwithproperplanningandcarefulselectionofinvitees.举行午餐会之前应做好充分准备并邀请相关的媒体人员。3.Eachattendantwillbeprovidedwiththemostrecentbrochures.与会者都将收到最新的宣传资料。4.Th

3、edatehastobecarefullyselectedtoencouragemaximumturnupandtoavoidcompetitionagainstanothereventorfunctioninthecity.仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免与本地的其他活动冲突。3.ThePolicy&ProceduresofEntertainmentapplies.应遵守宴请的程序。Resources培训器材：Whiteboardwithmarkpen白板、马克笔Method培训方式Training

4、Steps培训步骤Time时间Buzz集思广益-Introducebrieflyonwhatisthemonthlypressluncheonanddiscussthepreparationforluncheonwithdividingthetraineesinto2group.简要介绍一下什么是月度媒体人员午餐会并把学员分成两组讨论需要什么准备工作。20Minutes20分钟-Asktraineestoexplaintheiropiniononwhiteboardrespectively.让学员在白板上分别解释。-Sta

5、tetheobjectiveandstandardforthissession.陈述本节课的目的及标准。20Minutes20分钟Demonstratethefollowingsteps演习下列步骤1.TheMarComManagerwillsubmitanamelistofattendantstotheDirectorofSales&Marketing10dayspriortothePressConference.举行午餐会议10天前，公关部经理应将宴请媒体工作名单上交给市场总监批准。2.Uponapproval,the

6、MarComManagerwillsendoutinvitationletter5dayspriortothePressConference.名单得到批准后，公关部经理于举行宴请前5天向媒体人员发出邀请函。3.Invitationletterwillstate:a.Date&Timeb.Place,ballroomnamec.Dateofreply邀请函应包括如下内容：a.日期及时间b.地点，宴会厅名称c.回复日期4.TheMarComCoordinatorwillfollowupwithconfirmationofatt

7、endance4dayspriortothePressConference.公关部助理在举行午餐会4天前确认媒体工作人员参加人数。5.TheMarComCoordinatorwillmakereservationsat30Minutes30分钟theoutletsandadvisetheoutletmanageroftheentertainedparty.公关部助理将预订餐厅并通知餐厅经理。5.TheMarComManagerwillupdatealldepartmentsconcernedanyrevisionandam

8、endmentsfromtimetotime.公关部经理与相关部门配合，随时通知基午宴的最新情况。6.Ifnecessary,theMarComCoordinatorwillcalltheattendantstocheckifpickupserviceisrequired.如果需要的话，公关部助理应与受