2016年全球奢侈品力量报告.pdf

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1、GlobalPowersofLuxuryGoods2016DisciplinedinnovationGlobalPowersofLuxuryGoods20161ContentsForeword1Top100quickstats2Globaleconomicoutlook4Disciplinebydesign:luxury’snewnormal7Top1014Top100highlights16GlobalPowersofLuxuryGoodsTop10018Geographicanalysis24Productsect

2、oranalysis32Newcomers38Fastest2040M&Aactivity42Studymethodologyanddatasources48Endnotes50Contacts51Luxurygoodsinthisreportfocusesonluxuryforpersonaluse,andistheaggregationofdesignerapparelandfootwear(ready-to-wear),luxurybagsandaccessories(includingeyewear),luxu

3、ryjewelleryandwatchesandpremiumcosmeticsandfragrances.GlobalPowersofLuxuryGoods20162ForewordWelcometothethirdGlobalPowersofLuxuryGoods.Thereportexaminesandliststhe100largestluxurygoodscompaniesglobally,basedontheconsolidatedsalesofluxurygoodsinfinancialyear2014(

4、whichwedefineasfinancialyearsendingwithinthe12monthsto30June2015).Italsoprovidesanoutlookontheglobaleconomy;ananalysisofmergerandacquisitionactivityintheindustryanddiscussesthekeyforcesshapingtheluxurymarket.Theworld’s100largestluxurygoodscompaniesgeneratedsales

5、of$222billioninfinancialyear2014,3.6percenthigheryear-on-year.TheaverageluxurygoodsannualsalesforaTop100companyisnow$2.2billion.Thegloballuxurygoodssectorisexpectedtogrowmoreslowlyin2016,ataratemanyretailersmayfinddisappointing.Thegrowthrateisslowinginimportantm

6、arketssuchasChinaandRussia,althoughsomemarketscontinuetoperformwellandtherearepocketsofopportunityacrosstheglobe.IndiaandMexicoforexamplearegrowingquickly,andtheMiddleEastoffersfurthergrowthpotential.Thereisashiftintheluxurypath-to-purchase.Empoweredbysocialnetw

7、orksanddigitaldevices,luxurygoodsconsumersaredictatingincreasinglywhen,whereandhowtheyengagewithluxurybrands.Theyhavebecomebothcriticsandcreators,demandingamorepersonalisedluxuryexperience,andexpecttobegiventheopportunitytoshapetheproductsandservicestheyconsume.

8、Keyfindingsfromthereportinclude:•Disciplinebydesign:luxury’snewnormal–Wearenowenteringthesecondhalfofthe‘decadeofchange’,whichisexpectedtobecharacterisedbydiscipline.