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ID:15663067
大小:324.00 KB
页数:180页
时间:2018-08-04
《2016年全球奢侈品力量报告》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2016年全球奢侈品力量报告1GlobalPowersofLuxuryGoods2016GlobalPowersofLuxuryGoods2016Disciplinedinnovation2GlobalPowersofLuxuryGoods2016ContentsForeword1Top100quickstats2Globaleconomicoutlook4Disciplinebydesign:luxury’snewnormal7Top1014Top100highlights16GlobalPowersofLuxuryGoodsTop10018Geogra
2、phicanalysis24Productsectoranalysis32Newcomers38Fastest2040M&Aactivity42Studymethodologyanddatasources48Endnotes50Contacts51Luxurygoodsinthisreportfocusesonluxuryforpersonaluse,andistheaggregationofdesignerapparelandfootwear(ready-to-wear),luxurybagsandaccessories(includingeye
3、wear),luxuryjewelleryandwatchesandpremiumcosmeticsandfragrances.1GlobalPowersofLuxuryGoods2016WelcometothethirdGlobalPowersofLuxuryGoods.Thereportexaminesandliststhe100largestluxurygoodscompaniesglobally,basedontheconsolidatedsalesofluxurygoodsinfinancialyear2014(whichwedefineasfi
4、nancialyearsendingwithinthe12monthsto30June2015).Italsoprovidesanoutlookontheglobaleconomy;ananalysisofmergerandacquisitionactivityintheindustryanddiscussesthekeyforcesshapingtheluxurymarket.Theworld’s100largestluxurygoodscompaniesgeneratedsalesof$9><#990099'>222billioninfinancial
5、year2014,3.6percenthigheryear-on-year.TheaverageluxurygoodsannualsalesforaTop100companyisnow$2.2billion.Thegloballuxurygoodssectorisexpectedtogrowmoreslowlyin2016,ataratemanyretailersmayfinddisappointing.ThegrowthrateisslowinginimportantmarketssuchasChinaandRussia,althoughsomemark
6、etscontinuetoperformwellandtherearepocketsofopportunityacrosstheglobe.IndiaandMexicoforexamplearegrowingquickly,andtheMiddleEastoffersfurthergrowthpotential.Thereisashiftintheluxurypath-to-purchase.Empoweredbysocialnetworksanddigitaldevices,luxurygoodsconsumersaredictatingincreasi
7、nglywhen,whereandhowtheyengagewithluxurybrands.Theyhavebecomebothcriticsandcreators,demandingamorepersonalisedluxuryexperience,andexpecttobegiventheopportunitytoshapetheproductsandservicestheyconsume.Keyfindingsfromthereportinclude:??Disciplinebydesign:luxury’snewnormal–Wearenowen
8、teringthesecondhalfofthe‘decadeof
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