2012级剑桥商务英语考试题

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1、I.Matchthesewordpartnershipstotheirmeanings.(10%)1.brandloyalty2.productlifecycle3.productplacement4.brandstretching5.productlaunch6.brandname7.brandawareness8.productrange9.productendorsement10.brandimagea)thenamegiventoaproductbythecompanythatmakesitb)usinganexistingnameonanothertypeofproductc)th

2、eideasandbeliefspeoplehaveaboutabrandd)thetendencytoalwaysbuyaparticularbrande)howfamiliarpeoplearewithabrandf)thesetofproductsmadebyacompanyg)theuseofawell-knownpersontoadvertiseproductsh)whenproductsareusedinfilmsorTVprogramsi)theintroductionofaproducttothemarketj)thelengthoftimepeoplecontinuetob

3、uyaproductII.Completesentences1-6withanswersA,BorC.(15%)1.ViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson______suchasbuses.A.billboardsB.publictransportC.television2.Someperfumecompaniesprovide______sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.A.leafletsB.commercials

4、C.freesamples3.Advertisingcompaniesspendalotofmoneyoncreatingclever______thatareshortandmemorablesuchasthemessageforthecreditcard,Access:‘Yourflexiblefriend’.A.slogansB.directoriesC.mailshots4.Celebrity______isatechniquethatisverypopularinadvertisingatthemoment.A.exhibitionB.researchC.endorsement5.

5、Ifnewsaboutaproductcomestoyouby______,someonetellsyouaboutitratherthanyouseeinganadvert.A.wordofmouthB.pressC.Internet6.Ifyouhavesomethingtosell,youcan______anadvertinthelocalnewspaper.A.targetB.placeC.launch7.Iwasthrowninatthedeep______whenmycompanysentmetoruntheGermanoffice.Iwasonlygiventwodays’n

6、oticetoprepare.A.waterB.endC.fire8.Wedon’tseeeyeto______aboutrelocatingourfactory.TheFinanceDirectorwantstomoveproductiontotheFarEast,butIwantittoremaininSpain.A.eyeB.earC.mouth9.Igotintohot______withmybossforwearingcasualclothestothemeetingwithourMilanesecustomers.A.fireB.waterC.end10.Smalltalkiso

7、newaytobreakthe______whenmeetingsomeoneforthefirsttime.A.snowB.endC.ice11.Ireallyputmy______initwhenImetourJapanesepartner.BecauseIwasnervous,Isaid‘Whoareyou?’ratherthan‘Howareyou?’A.feetB.footA.leg12.Igeto