新人教选修9 Unit5 Inside advertising-Reading.ppt

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1、HowadvertisingworksLet’senjoytwoadvertisements!1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?AdvertisementsWHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereCompareadvertisementsComparethetwoadvertisements,whichoneiseasi

2、erforyoutoremember?Why?Obeyyourthirst.ThingsgobetterwithCoca-Cola.Taketimetoindulge.尽情享受吧！Thenewdigitalera数码新时代Understandingtheadvertisementsonpage42.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?Water.Becauseitrhymeswith“slow”.B.Whatisthepurposeofthisadvertisement?Toencouragepeoplet

3、ousewaterwiselyandtosavewaterwheretheycan.A.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeB.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.C.Doyouthinkthemessageistr

4、ue?Givereasons.No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.3.RefreshwaterB.Theadvertisements

5、aysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottl

6、es.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.A.Whatdoesthisadvertisementencourageyoutothink?Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvi

7、ronmentisbeingspoiled.4.EnvironmentB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.C.Ho