新人教选修9_unit5 inside advertisingusing

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1、KeepingAdvertisersHonestDiscussTherearemanyadvertisementsaroundus,somearehonest,whilesomearedishonest.Appreciatethefollowingadvertisements,tellwhichoneyoubelieveandwhichyoudon’t.Renewyourskininsevendays!Thelaw.Advertisingorganizations.Complaintsorganization.Theconsumer.Readthepassagequickly

2、andfindoutthewaystokeepadvertisershonest.a.canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect.b.isalsoresponsibleforcheckingtheproductbeforebuying.c.canpreventadvertisersdoingthewrongthing.d.makerulesthatarecalledacodeofethicsforeveryoneintheorganizationtofoll

3、ow.Matchthetwocolumns.1.Thelaw2.Advertisingorganizations3.Complaintsorganizations4.TheconsumerSheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband.对繁忙的城市生活感到厌倦,她决定和丈夫一起到一个小乡村过寒假。2.Onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewr

4、ongthing.控制广告的方法之一就是制订法律以约束广告商们的不法行为。onewayto…isto…（做某事的）方法之一就是……Onewaytohelpthemistohelpthemlearntohelpthemselves.帮助他们的方式之一就是帮他们学会自助。3.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在一些国家，为酒精饮品和香烟做广告是完全禁止的。banv.（尤指法律上）禁止n.禁令，禁止Thereisabanonsmokinginthistheatre.这戏院内不准

5、吸烟。4.decent指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。Theyarealldecent,hard-workingcitizens.他们都是诚实勤劳的市民。Heisalwaysdressedindecentclothes.他总是穿着体面的衣服。decent指行为是“合宜的;得体的;合乎道德规范的”。Itisadecentfilm,withoutcrimeorviolence.那是一部合乎规范的电影,没有犯罪和暴力镜头。5.makesure“确保;确定;证实”,后面一般接从句。Helookedbacktomakesuren

6、oonewasfollowing.他回头看了看,以证实没有人跟踪。Ididittomakesureyounoticed.我这么做是为了确保你注意到了。Askforreceiptandmakesureyougetit.要一张收据,而且一定要确保你拿到收据。6.Eventhoughtherearelawsandadvertisers’codeofconduct,somebadadsdogetmade.do经常用于肯定句和祈使句中,表示强调。Please!Dobequietamoment.请务必安静一下。Hedidtellmethatbutheisdenyingitnow.他的确跟

7、我这样说的,但现在又否认了。Ataconferenceyesterdaya__________fortheHealthDepartment,MrDennisHall,________theaudiencethatthegovernmentwouldsoonbepassinglawstomakeall_______advertisingillegal.HesaidthatsomecigaretteadvertisementswerenotaimedatExercise1onP85spokesmaninfo