沃尔玛战略分析报告-战略管理

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1、战略管理·第五组·沃尔玛战略分析报告------------------------------------------------------------------------------------------------------------------------------------------目录第一部分——愿景与使命2一、公司背景·························································3二、公司使命···························

2、······························3三、公司愿景·························································4四、公司目标·························································4第二部分——环境分析4一、宏观环境分析·····················································5二、中观环境分析···························

3、··························5第三部分——资源和能力分析5一、资源·····························································5二、能力·····························································821战略管理·第五组·沃尔玛战略分析报告--------------------------------------------------------------------------

4、----------------------------------------------------------------三、核心竞争力·······················································9四、自身优劣势······················································10五、价值链分析······················································13第四部分——战略环节分析13

5、一、过去及目前的竞争战略············································13二、业务层面战略····················································14三、国际化战略······················································16四、公司层面战略····················································16第五部分——战略实施17一、内部控制报告评价

6、················································17二、社会责任报告评价················································1821战略管理·第五组·沃尔玛战略分析报告-----------------------------------------------------------------------------------------------------------------------------------------

7、-第六部分——分析与建议19附录20*团队成员分工见附录第一部分——愿景与使命一、公司背景沃尔玛公司（Wal-MartStores，Inc.）（NYSE：WMT）是一家美国的世界性连锁企业，以营业额计算为全球最大的公司，其控股人为沃尔顿家族。总部位于美国阿肯色州的本顿维尔。沃尔玛主要涉足零售业，是世界上雇员最多的企业，连续三年在美国《财富》杂志全球500强企业中居首。沃尔玛公司有8500家门店，分布于全球15个国家。沃尔玛在美国50个州和波多黎各运营，主要有沃尔玛购物广场、山姆会员店、沃尔玛商店、沃尔玛社区店等四种营业态式。沃尔

8、玛提出“帮顾客节省每一分钱”的宗旨，实现了价格最便宜的承诺，沃尔玛还向顾客提供超一流服务的新享受。公司一贯坚持“服务胜人一筹、员工与众不同”的原则。走进沃尔玛，顾客便可以亲身感受到宾至如归的周到服务。再次，沃尔玛推行“一站式”购物新概念。顾客可以在最短的时间内以