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1、修辞学期末论文RhetoricinAdvertisingLanguage班级A1013班姓名欧阳彬彬学号20Abstract:ThispaperdescribesthecharacteristicsofadvertisingEnglishaswellassomecommonrhetoricaldevices,andfromthepragmatic,communicativepointofviewanalyzesthecharacteristicsofsomerhetoricaldevice.Keywords:advertisi
2、ngvocabularycharacteristics;advertisingEnglishrhetoricalmeans;Preface:InEnglish,"advertising"(advertisement)isgraduallypopularinthemiddleoftheseventeenthcenturywhenLarge-scalecommercialactivitiesbeganinBritish.Itoriginallymeans"commercialnotices."Today,advertisingha
3、srapiddevelopment,bytheuseofpropagandaandmedia,suchasnewspapers,radio,televisionandothermassmedia;orwindowsigns,neonsignsandothercommunicationmethods;orevenmusic,artandotherperformancepractices.However,regardlessofhowever-changingthedevelopmentofadvertisingis,themos
4、texpressivemeansisstilllanguage,becausewhenpeopleareattractedtocertaingoodsandarewillingtobuyandrecommendtoothers,themoreusetoexpressislanguage,namelywesayatordinarytimestoset"word-of-mouth".Whatasuccessfuladvertisingleftisnotonlyvisualandauditoryeffectswhichshocksp
5、eople,butalsotheconcise,elegantadvertisingwords.Rhetoricisawayofusingwordstomakethelanguageaccurateandvivid.Rhetoric,beingusedwell,canplaythetwicetheresultwithhalftheeffort.Tosomeextent,withtherhetoric,advertisingcanenhanceitsinfectivitytoreachthepurposeofimpressing
6、consumers.ThereforetheapplicationofrhetoricinadvertisingEnglishhasbecomeparticularlyimportant.一、ThelexicalfeaturesofadvertisingEnglish Thebasiccharacteristicsofadvertisingistomakealimitedspaceexpressmoreinformation.Advertisingisnecessarytoshort,butalsotounderstan
7、dableandaccuratelyreflectthecontents.Therefore,oneofthecharacteristicsofadvertisingwordsistobeshort,simple,conciseandeasytounderstand. 1.1straightforward,popularandeasytoremember Adwordsmusthaveuser-friendlyfeatures,theuseofpopularoralvocabulary,withlittleornoobs
8、cure,esotericwords,sothatconsumerscanunderstandandspeakthemclearly.Suchas:Example1:Nike,justdoitExample2:ScotsWhiskyUncommonlysmooth.Examp
