毕业论文：英语商务信函中的礼貌原则

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1、英语商务信函中的礼貌原则摘要本文通过系统分析和大量实例的比较，论述商务英语信函应坚持的礼貌原则，归纳出当代商务信函中的礼貌表现。随着社会经济的迅猛发展，商务信函逐渐成为人们在经济领域内的一种重要的交际手段，通过它人们可以交流信息、联系业务、商谈贸易、磋商、处理问题、传递友谊等。商业信函的特点和功能决定了商业信函中必须注重礼貌策略的表现。商务英语信函是国际贸易双方进行书面商务信息沟通的重要手段，其撰写的成功与否对企业的业务有着极其重要的影响。一封礼貌有加、措辞得体的商务信函可以帮助一个公司建构起良好的商业形象，进而做成一笔好生

2、意；反之，一封礼貌欠佳、用语不当的信函则会给一个公司带来负面的评价，使之弄砸了生意不说，还有可能毁了公司苦心经营的形象。可见，礼貌在商务信函中的作用不容忽视。关键词：商务信函，礼貌原则，表现PolitenessPrincipleandItsPresentationinBusinessLettersAbstractThroughacomprehensiveandsystematicanalysisandcomparisonofEnglishbusinessletters,thispaperarguesthatthePrinci

3、pleofPolitenessinEnglishbusinesslettersshouldbeupheld・AlsopresentedinthispaperareseveralaspectsofpolitenessinEnglishbusinessletters・Withthedevelopmentofeconomy,businesslettershavebecomeanimportantwaytocommunicate.Bysendingbusinessletterstoeachother,wecanexchangeinf

4、ormation,contactbusiness,negotiateandsolvetheproblemsexistingintrading,andalsopromotefriendship・Becauseofitscharacteristicsandfunctionsinbusinessletters,politenessshouldbepaidmoreattentionto.BusinessEnglishlettersarethemajormeansofwrittencommunicationbetweentwopart

5、iesintheinternationaltrade・Howtowritebusinesslettersidiomaticallyisveryimportanttobusinessoftheenterprise・Acourtesyanddecentbusinesslettercanhelptobuildafavorablebusinessimageforthecompanyanddobusiness・However,aletterwithoutcourtesycannotonlyleadtothefailureofthebu

6、sinessbutalsodestroytheimagewhichthecompanieshavebuiltup.Therefore,thecourtesyofbusinesslettersisveryimportant・Keywords:BusinessLetters,PolitenessPrinciple,RepresentationContentsAbstracti摘要iIIntroduction11.1TheImportanceandFunctionofBusinessLetters11.2PrinciplesofB

7、usinessLetters2IIPolitenessPrinciple32.1WhytoStudyPolitenessStrategiesinEnglish&Chinese42.2Politeness:Chinese&WesternModels52.3PolitenessPrinciplesandBusinessLetters6IIIRepresentationofPolitenessinBusinessLetters73.1Politeness9PositiveRepresentationinBusinessLetter

8、s73.1.1Approbation73.1.2Sympathy83.1.3Agreement83.1.4Intimacy93.2Politeness,NegativeRepresentationinBusinessLetters9321Euphemism103.2.2Respect103