礼貌原则在英语商务信函中的运用【毕业论文】

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1、（20_一届）本科毕业设计英语礼貌原则在英语商务信函中的运用PolitenessPrinciplesFunctioninginEnglishBusinessLetters内容摘要随着世界经济合作与交流的不断增多，英语商务信函成了一种便宜而有效的沟通媒介。人们不可能跟自己的贸易伙伴一一亲自会面协商，同时又需要将贸易伙伴做出的各种承诺变成有据可查的文字记录。我们给贸易伙伴的每一封信都代表着自己所在公司的形象，显示着公司的水平和实力。一封礼貌有加、措辞得体的商务信函可以帮助一个公司建构起良好的商业形象，

2、进而做成一笔笔好生意；反之，一封礼貌欠佳、用语不当的信函则会给一个公司带来负面的评价，使之弄砸了生意不说，还有可能毁了公司苦心经营的形象。可见，礼貌在商务信函中的作用不容忽视。本文通过人量实例的比较分析，论述英语商务信函中礼貌原则的具体功能及运用，以及坚持在英语商务信函中运用礼貌原则的必要性。关键词：英语商务信函；礼貌；礼貌原则AbstractEnglishbusinesslettershavebecomeoneofthecheapandeffectivemediaofcommunications

3、withtheincreasingworldwideeconomiccooperationandexchanges.Itisimpossiblethatpeoplemeetalltheirtradingpartnersface-to・fac.andweoftenneedtomakeallkindsoftradepartners5commitmentsintowrittenrecordswhichcanbechecked.Eachletterthatwewritetoourtradingpartne

4、rsrepresentsacompany'simageandshowsitsstrength.Acourtesyanddescentbusinesslettercanhelptobuildafavorablebusinessimageforthecompanyanddobusinessbetter.However,aletterwithoutcourtesycannotonlyleadtothefailureofthebusiness,butalsodestroytheimagewhichthec

5、ompanyhasbuiltupforyears.Therefore,thecourtesyofbusinesslettersisveryimportant.ThroughsystematicanalysisandcomparisonofEnglishbusinesscorrespondences,thispaperstatesthefunctionsofpolitenessprinciplesinEnglishbusinessletters,anditalsopresentstheprincip

6、lesofpolitenessinEnglishbusinesslettersshouldbeadheredto.Keywords：Englishbusinessletters;principles;politenessContentsAbstract1Introduction12Businessletter22.1Definitionandfunctionofbusinessletter22.2Characteristicsofbusinessletter33Politenessprincipl

7、esanditsapplicationinEnglishletters.43.1AbriefintroductiontoPolitenessPrinciple43.2HowpolitenessprinciplefunctionsinEnglishbusinessletters5321Thetactmaxim53.2.2Thegenerositymaxim6323Theapprobationmaxim63.2.4Themodestymaxim7Theagreementmaxim7Thesympath

8、ymaxim83.3Skillsofapplyingpolitenessprinciplesinbusinessletters93.3.1Tactfultoneratherthanforcedone933.2Properuseofpassivetense93.3.3Properuseofquestions10334Conversionfromnegativetopositivetone10335Useofneuterphraseandavoidingsexdiscriminatio