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1、1.0IntroductionThereportisaboutthechangeintheexternalenvironmentinJDWetherspoon.ItanalysistheSPELTandSWOToftheJDWetherspoon.ItalsoanalysistherelationshipbetweenorganisationalcultureandorganisationalbehaviorintheJDWetherspoon.JDWetherspoonpicwasfoundedbyTimMartinwhoopenedthefirstJDWtherspoonpubinl97
2、9.Itnowhasover600pubs,whichmeansthatithasexpandedonaverageattherateofaboutonenewpubeachweek.2.0Section1Externalenvironment2.1SPELTTheSocial-culturalfactorsareJDWetherspoonprovidechildren^cutlerywithchildren'smealstoconveniencechildren.Mostpubsnowhaveadedicatedfamilydiningareawherechildrenandadultsc
3、aneattogethe匚Theareaisrestrictedandlimitedtomealtimesonly.Childrenarenotallowedinthebarareasandthecompanybelieveitdoesgreatlyaltertheatmosphereofthepubs.TheTechnologicalfactorsareeachhasaventilationsystem(costingmorethan£100,000)whichaimstoensurethatcustomersdonotleavesmellingofsmoke.JDWetherspoona
4、lsohasplasmascreensandcanshowTVprogrammes.TheEconomicfactorsisin2004,isclearpriceincentivedrinksliquorlargermeasures,andreduceitscocktailhastothesesalestoproduceadverseeffectpitcheramountofalcoholin.In2002,thepriceofthestockraisedmorethantentimesitsoriginalvalue.ThePoliticalfactorsarerelatedtoalcoh
5、olandanti-socialbehavior,thegovernment^attention,especiallyinthecitycenter.SotheJDWetherspoonreaction,reducingtheirdrinkingcocktailpitcherinuse,theycanceledallpriceisfavourable,drinksliquorgreatermeasures-TheLegalfactors,thelinkbetweenthebrewingcompanyisthetraditionalhousesandbarsthatlinethesystemh
6、asbeenlifted,fromthedeterminationoftrademonopoliesandquantitativerestrictionsonthemergercommitteecanoperatebarsandbeer.JDWetherspoonretailersenteringthemarket,representsacompanywhodidnotpreviouslyexist.2.1SWOTanalysisTheSWOTanalysisincludedstrengths,weaknesses,opportunitiesandthreats.Strengths:theW
7、etherspoonJDwithagoodtrackrecordofprofitsharingandsufficientcapital,thepriceischeap.Itprovidescheapbeer,thismeansthatthemorecompetitiveWetherspoonJD,attractmorecustomers.Weakness:lackofmusicandcenterpositio
