外文翻译--浅谈广告英语的语言特点

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1、中文1600字浅论广告英语的语言特点NootherstatementcouldhavesummedupthecharmofadvertisementthanwhatAldousHuxleyhascommented・Ashehassaidadvertisementasaliteraryformisthemostexciting,themostarduousliteraryformofall,andthemostpregnantincuriouspossibilities.Inhiscommentheassertedadvertise

2、mentisaliteraryformandthecopywritingprocessisthedelightfulandsalubriousexerciseforthemind.Butallinall,whatisadvertising,andwhatmakesitunique?1.HistoryofAdvertisementAdvertisementemergedfromthewombofcommodityproductionandexchange.Theconditionfortheexistenceofadvertisin

3、gisnatleastasegmentofthepopulationmustliveabovethesubsistencelevel'WhenthissituationoccursitalsobecomesnecessaryforMtheproducersofmaterially'unnecessary'goodstodosomethingtomakepeoplewanttoacquiretheircommodities.n(VcstcrgaardandSchroder4)Theembryonicformofadvertising

4、intheworldisstreetcries,whichexisteventoday.AdvertisingwasnotunknowninancientGreeceandRome,butadvertisingaswerecognizeitdidnotstartuntiltheseventeenthcenturyintheWest.Itwasataboutthistimethatnewspaperbegantocirculate.Beforethat,itisprintingwhichwasfirstinventedinChina

5、andthenintroducedtotheWestthatplayedavitalroleintheproductionofprintadvertising."Classified”(smallads)typesofadvertisingweredominantbeforethenineteenthcenturyandstyleandlanguageusedinadsatthattimetendedtobedirectandinformative.TheindustrialRevolution,whichbeganinEngla

6、ndinthemid-1700sandreachedtheUnitedStatesbytheearly1800s,facilitatedmass-productionofgoods.Meanwhileadvertisingbecamemoreandmoreimportantintheindustrialmarket・Thegreatbreakthroughforadvertisingcameonlyinthelatenineteenthccntury.Technologyandmass-productiontechniqueswe

7、rethensufficientlydevelopedformorefirmstobeabletoturnoutproductsofroughlythesamequalityandatroughlythesameprice・Thisbroughtonacrisisofover-productionandunderconsumptionwhichmeantthatthemarketneededtobestimulatedbyadvertising.Atthistimeadvertisingchangeditsfunctionfrom

8、proclamationtopersuasion.Inthetwentiethcentury,advertisingdevelopedrapidlyalongsidetheadventofnewmedia-radioandtelevisionins