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1、宁波裕人企业战略管理研究毕业论文(20__届)宁波裕人企业战略管理研究IV宁波裕人企业战略管理研究摘要在世界经济全球化、知识化、一体化的“三化”趋势下,产业重心的转移、中国市场的潜力、企业自身的努力,这些都成为积极的正向推动力,帮助着中国企业飞速发展。但伴随着巨大机遇到来的同时,各行各业都面临着越来越严峻的生存竞争和挑战。当具体到每一个企业,面对同样的市场机遇、同样的高增市场、同样的目标人群,有人向前一路飞奔,也有人向后逐渐消亡,其中,一个企业的战略管理得当与否是关键。在这样的竞争背景下,宁波裕人集团,作为宁波装备制造业中的电脑橫机产业的新军,在短短几年内成为国内电脑横机的龙头老大,这不仅
2、成为整个行业关注的对象,而且在受宏观环境、产业政策影响,企业发展增幅速度明显减缓的浙江地区也显得与众不同。本文通过研究宁波裕人集团企业自成立以来战略方面的定位与规划,以及实施与调控,系统的归纳和总结宁波裕人集团战略管理过程和路径,提出宁波裕人集团进行战略管理的有效战略路径、模式和因素,并对此提出自己合理的政策建议。希望为其他民营企业提供战略管理理论指导框架和可行建议,以调整、提升中国制造行业的产业结构与规模,促进中国经济的快速发展。关键词:战略管理;裕人集团;SWOT分析IV宁波裕人企业战略管理研究AbstractIntheworldeconomyglobalization,knowled
3、ge,andtheintegrationof"three"underthetrend.Thetransferofindustrialcentreofgravity,theChinesemarketpotential,enterpriseownefforts,thesehaveallbecomepositivepositiveforce,helpChineseenterpriserapiddevelopment.Butwithgreatopportunitiescomeatthesametime,variousindustriesarefacingmoreandmoreseveresurvi
4、valcompetitionandchallenges.Whenspecifictoeachenterprise,facedwiththesamemarketopportunitiesandthesamehighincreasemarket,thesametargetgroups,someoneranallthewayforward,alsosomebodybackwarddisappearinggradually,thekeyshouldbelongtoanenterprise'sstrategicmanagementisproperornot.Insuchacompetitivebac
5、kground,ningboyupeoplegroup,asningboequipmentmanufacturingofcomputerknittingmachineindustrynewcomers.Inafewshortyearsbecomedomesticcomputerknittingmachinebibcockelderbrother,thisnotonlybecomesthefocusofthewholeindustry,andbythemacroenvironment,industrialpolicyinfluence,enterprisedevelopmentgrowths
6、peedgreatlyslowinginzhejiangcixiregionalsoappearsalittledifferent.Thispaper,throughstudyingningboyupeoplegroupenterprisesinceitsinceptionstrategyplanningandpositioningandimplementandcontrol.Systematicinductionandsummarizestheningboyupeoplegroupprocessofstrategicmanagementandpath.Ningboyulinwhoputf
7、orwardtheeffectivegroupcarriesonthestrategicmanagementstrategicpath,modeandfactors,andputsforwardreasonablehimselfpolicyrecommendations.Forotherprivateenterprisestrategymanagementprocessesofprovidingtheoreticalgu