我国非营利组织的营销策略研究

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1、华小科技大学硕士学位论文我国非营利组织的营销策略研究姓名：徐静申请学位级别：硕士专业：企业管理指导教师：李长江2005042199999999999999999999999999999999999999999999999999999999999999••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••99999999999999999999999999“99999999”999999999999999999999999999999999999999999999999999999999999999999999999999

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6、9999999999AbstractMarkctingthcorycanbeappliedinprofitorganizationslargely,aswellasinnonprofitorganizationswidely-7However,thepromotionofufricndship”fornonprofitorganizationsisnotaseasyasthepromotionofsoapforprofitorganizationsbecausethemarkctingmeasuresarcdifferent.Thisthesisprovidesthein-dcpththe

7、oryandempiricalstudyofnonprofitorganizationsmarketing,andbringsforward6Psstrategiesofnonprofitorganizationsbasedonconventioned4Psstrategiesofprofitorganizations.Firstly,thisthesisstudiestheproductstrategies,price