评估电子商务网站的准备【外文翻译】

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1、外文翻译原文EvaluatingtheReadinessofE-CommerceWebsitesMaterialSource:InternationalJournalOfComputerAuthor:PaulA.WalcottII.WEBSITEEVALUATIONFRAMEWORKSSeveralwebsiteevaluationframeworkshavebeenpresentedintheliterature,howeveronlyaselectfewwillbepresentedinthissection.Elliotetal.describedan

2、evaluationframeworkcalledtheCentreforElectronicCommerce(CEC)WebsiteEvaluationFrameworkwhichconsistedofsixcategories;thesecategorieswere:companyinformationandfunction,product/serviceinformationandpromotion,buy/sell–transactions,customerservices,easeofuseandinnovationinservicesandtec

3、hnology.Ineachofthesecategories,fiveelementsweredefined.TheseelementsarepresentedinFigure1.Atotalofthirtyelementswereusedtoevaluateagivenwebsite(sixcategoriesoffiveelementseach).Eachelementwasawardedascoreof1or0dependingonwhetherthegivenfeature(orfeatures)waspresentornot.Thisframew

4、orkwasusedtoevaluate100Danishcompanieswebsitesanditwasreportedthatapproximately80%ofthesewebsiteshadaratingof50%(andoverallscoreof15outof30)orless.Companyinformationandfunction(1)Ownership,companymissionstatement,financialperformance(2)Operationsandproduct/serviceareas(3)Imagebuild

5、ing(4)Contactdetailsorlistofdistributors(5)RichersetofcompanyrelevantfunctionsProduct/serviceinformationandpromotion(6)Generalproduct/servicegroups(7)Moredetailedproduct/servicespecifications(8)Pricing(9)Promotionsonspecialproducts/services(10)Detailsonneworfutureproducts/servicesB

6、uy/sell–transactions(11)Supportson-linepurchasing(12)Security(13)Simplifiedprocesses(14)Onlinepayment(15)Detailsoffulltransactioncost+orderconfirmation+deliverytime/mode+trustassuranceCustomerservices(16)Salesassistance(17)Customerpolicies(18)Aftersalesprocedures(19)Customizedservi

7、ces(20)BroaderapproachtocustomizedservicesEaseofuse(21)Layoutanddesign(22)Sitemap(23)Websitefoundeasilybyasearchengine(24)Siteinformationeasilyassessable(25)CatersforarangeofusersInnovationinservicesandtechnology(26)Enhancedcustomerservice–orders(27)Enhancedcustomerservice–feedback

8、(28)Enhancedcustomerservic