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1、外文翻译原文KeyWebsiteFactorsInE-BusinessStrategyMaterialSource:InternationalJournalofInformationManagement,2009(29)Author:BlancaHernández,JulioJiménez,M.JoséMartín1.IntroductionInrecentyears,theInternethasbecomeanewchannelforthecommercializationofproductsconventionallys
2、oldthroughtraditionaloutlets;accordingtotheForresterReport,thevolumeofUSonlineretailingwillgrowfrom$172billionin2005to$329billionin2010.Electroniccommerce(e-commerce)requireslittleadditionalinvestmentbycompanies(awebsiteissufficient)andfacilitatesaccesstomarketsprev
3、iouslyconsideredasoutofreach.Manycompanieshavebeenbuiltuponanexclusivelyelectronicsystemofsalesand,unliketheofflinemarket,haveemployedaweake-businessstrategy.Thishasledtoserioustacticalerrorswhichhavecausedmanyfirmstofail(Phan,Chen,&Ahmad,2005).Numerousauthorsconside
4、rthatthedesignofaqualitywebsiteisakeyaspectofe-businessstrategy(Cao,Zhang,&Seydel,2005;Frost&Strauss,2002;Turban,McLean,&Wetherbe,2002)sincethisistheprincipalmediumofcommunicationtointeractwithcurrentandpotentialcustomers.Thus,successinthevirtualmarketrequiresfirmst
5、ocorrectlymanagetechnologyandtheinformationprovidedonitswebsite.Thepurposeofthispaperistoidentifythekeyaspectswhichmustbetakenintoaccountinthedesignofacommercialwebsiteandwhichcontributetoasuccessfule-strategy.Weadoptanintegrativeapproachbyconsideringinformationsys
6、tems(IS)andmarketingareas.Weundertakeacasestudyofaspecificcompany,AcerosdeHispania,S.L.(ADH)(http://www.acerosde-hispania.com),dedicatedtothesale(exclusivelyonline)ofdecorative,handmadeweaponry:swords,knives,daggers,amour,shields,etc.Locatedinanareawhichhasbeenbothd
7、eprivedanddepressedeconomicallyinrecentyears,ithas,nevertheless,managedtoovercomeobstaclessuchasthelackofanadequatecommunicationsnetwork,continualdepopulation,theabsenceofeconomicopportunitiesandapoorentrepreneurialenvironment.Thishasbeenduetoabusinessmodeldesigned
8、adhoctobedevelopedontheInternetandwhichisrepresentedthroughitswebsite.ADHhasbecomethebiggestworldwideshopinitsfield,withregardtothenumberofproduct
