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1、外文翻译原文IntroductiontoSupplyChainManagementMaterialSource:Purchasingandsupplychainmanagement,South-westenCollegePublishing,2001Author:MonczkaR.Trent.RandHandfidldTheEmergenceofSupplyChainManagersinthelasttwodecadeshavewitnessedaperiodofchangeunparalleledinthehistoryoftheworld,intermsofadvancesintec
2、hnology,globalizationofmarkets,andstabilizationofpoliticaleconomies.Withtheincreasingnumberof"world-class"competitorsbothdomesticallyandabroad,organizationshavehadtoimprovetheirinternalprocessesrapidlyinordertoslaycompetitive.Inthe1960s-1970s,companiesbegantodevelopdetailedmarketstrategies,which
3、focusedoncreatingandcapturingcustomerloyalty.Organizationsalsorealizedthatstrongengineering,design,andmanufacturingfunctionswerenecessaryinordertosupportthesemarketrequirements.Designengineershadtobeabletotranslatecustomerneedsintoproductandservicespecifications,whichthenhadtobeproducedatahighlev
4、elofqualityandatareasonablecost.Asthedemandfornewproductsescalatedinthe1980s,manufacturingorganizationswererequiredtobecomeincreasinglyflexibleandresponsivetomodifyexistingproductsandprocessesortodevelopnewonesinordertomeetever-changingcustomerneeds.Asmanufacturingcapabilitiesimprovedinthe1990s,
5、managersrealizedthatmaterialandserviceinputsfromsuppliershadamajorimpactontheirorganizations'abilitytomeetcustomerneeds.Thisledtoanincreasedfocusonthesupplybaseandtheorganization’ssourcingstrategy.Manageralsorealizedthatproducingaqualityproductwasnotenough.Gettingtheproductstocustomerswhen,where,
6、how,andinthequantitythattheywant,inacost-effectivemanner,constitutedanentirelynewtypeofchallenge.Morerecently,theeraofthe"LogisticsRenaissance"wasalsoborn,spawningawholesetoftime-reducinginformationtechnologiesandlogisticsnetworksaimedatmeetingthesechallenges.Asaresultofthesechanges,organization
7、snowfindthatitisnolongerenoughtomanagetheirorganizations.Theymustalsobeinvolvedinthemanagementofthenetworkofallupstreamfirmsthatprovideinputs(directlyorindirectly),aswellasthenetworkofdownstreamfirmsresponsiblefordeliv