差异化营销策略-外文翻译

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1、外文翻译原文Title：differentiatedmarketingstrategyMaterialsource：[U．S．]•PhilipKilter，MeaQinghaitranslation.MarketingManagement[M]．CenturyPublishingGroup，ShanghaiPeople'sPublishingHouse，2003p256—p259Author：PhilipKilterImplementationofdifferentiatedmarketingstrategy，firstofall

2、thescientific，carefulmarketresearch，marketsegmentationandmarketpositioningasabasis．Thisisbecausemarketresearch，marketsegmentationandmarketpositioningcanprovidecustomerswithenterprisedecision-makersinmaterialdifferencesbetweentheneedsandspiritualneeds，andaccuratelygras

3、pthe＂customerneedswhat？＂Onthisbasis，analysistomeetcustomerneedsIoniandifference，accordingtothepresentandfuturebusinessconditionsinsideandoutside，whetherthecorrespondingstrengthofpurposeisclear，＂thecompanycanprovidecustomerswithwhat？＂Thesubjectmaterial．Ifconsumerdurabl

4、esandservicesshouldbebasedonproductdifferentiationbetweenthemaindirection；ifitispresentwiththeconsumergoods，foodandbeveragetocreatetheimagedifferenceshouldbethefocus．Differentiationstrategyisadynamicprocess．Anydifferencesarenotstatic．Withthesocio-economicandscientific

5、andtechnologicaldevelopment，theneedsofcustomerscanbechanged，thedifferenceyesterday，oftodaywillbecomegeneralized．Forexample，peoplewatchpreviouschoices，andtaketheaccuracyPiShiweifirststandards，nowinquartzJishuapplicationsonceand＂associate＂hasbecomeaquestion，sopeoplefocu

6、smoreonstyle，onagain；phoneonceregardedashighShoreexclusiveclassofobjects，andtodaywellintothehandsofordinarypeople．Ifthewatchmanufacturerasthepursuitofaccuratetimeandthenthestrategicobjectives，isclearlyinappropriate．Sightsonmobilephonemanufacturersshallthenbrother．Seco

7、nd，competitionisalsochanging，especiallysomeoftheprice，advertising，service，packagingandsoitisveryeasytofollowuptheimplementationofstrategiesthatcompaniesimitate．Anydifferenceswillnotbepermanentlymaintained，inordertousethepowerofthe6company＇sdifferentiationstrategyaslon

8、g-actingdrugs，thesolutionisonlycontinuousinnovationtomeetcustomerneedswithinnovativechanges，usinginnovationtobeatthe＂follow-