【精品】论文举例

《【精品】论文举例》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、1.IntroductionAdvertisingiseverywhereintoday^sworld,sonoonenowcanescapetheinfluenceofadvertising.Withtherapiddevelopmentofmodernmarketeconomy,thecompetitionofadvertisingisbecomingfiercerandfiercer.Inordertoattractanumberofreadersandcompetewithmanyothersimilara

2、dvertisingmessages,almosteveryadvertisertriestomaketheadvertisementsaseffectiveaspossible.Manyadvertiserswillusedifferentandoriginallinguistictechniquestocatchcustomers^attention,arousetheirdesire,inducetheiractionsandpromotecustomers9satisfaction.Themainpurpo

3、seofadvertisingistointroduceanddisplayproductorservicetoinducecustomerstoconsume,andalsotospreadtheinfluenceandmakethepotentialpurchasingpopulationbecomerealandactualinthenearfuture.Inshort,Advertiserswilluseallkindsofmeanstoallowconsumerstobuytheirproductsors

4、ervicethatisadvertised.Inaddition,advertisersalsohopethatpotentialpurchasersarequiteinterestedinadvertisingproductsorservice.Therefore,advertiserstrytheirbesttodeviseanadvertisementthatwillfullyinvolvetheattentionofthepotentialpurchaserandwhichwillhaveapersuas

5、iveeffect.Advertiserscreatethecorrectviewofconsumptiontopromotetheconsumption.Nowadvertisementsthemselvesgraduallybecomeatypicalsocialphenomenonandculturalpattern.Itiscommonlybelievedthatadvertisingisaneffectivemethodforproducerstoconveyinformationabouttheirgo

6、odsandservicestopotentialconsumerssoastopromotesales・Therefore,theprimarygoalofadvertisementsistoattractconsumers'interestsandappealtotheirtastesasmuchaspossible.Becauseofadvertisements9utilitypurpose,thelanguageinadvertisementsmustbebothconciseandeffective.In

7、addition,advertisinglanguageisalsotheproductofcertainculture.Andasanindispensablemediumchanneltocommunicateinformation,advertisinglanguageinthosebusinessadvertisementsdefinitelyreflectsculturalvaluestosomedegreeanditispossiblethatthedifferencebetweenvariouscul

8、turesystemscouldbefiguredoutbycomparingthoseadvertisinglanguages.Nowadays,advertisingplaysamoreandmoreimportantroleineconomicgrowth.Itisafactthatweliveinaworldofadvertising.Adverti