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1、Unit2ElectronicCommerce10/4/20211Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercises10/4/20212Warm-upDiscussthefollowingquestionswithyourclassmates:WhatarethedifferencesbetweenECmodelsandtraditionalbusinessmodels?Whichonedoyouprefer,traditi

2、onalmodelsorECmodels?Why?10/4/20213BackgroundInformation电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机和便利。10/4/20214《电子商务世界》是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、安全、硬件、人才、消费、生活等。生动的故事、详实深入的报道，让

3、人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。BackgroundInformation10/4/20215TextAnalysisABriefIntroductiontoElectronicCommerceElectronicCommerceandElectronicBusiness[1]Manypeoplethinktheterm“electroniccommerce”(EC)meansshoppingontheInternet.However,electronicco

4、mmercealsoincludesmanyotheractivities,suchasbusinessestradingwithotherbusinessesandinternalprocessesthatcompaniesusetosupporttheirbuying,selling,hiring,planningandotheractivities.(译文)10/4/20216TextAnalysisSomepeopleusetheterm“electronicbusiness”(EB)whentheyareta

5、lkingaboutelectroniccommerceinthebroadersense.Mostpeopleusetheterms“electroniccommerce”and“electronicbusiness”interchangeably.Inthisbook,theterm“electroniccommerce”(EC)isusedinitsbroadestsenseandincludesallbusinessactivitiesconductedbyelectronicdatatransmissiont

6、echnologies.(译文)10/4/20217TextAnalysisClassificationofECAcommonclassificationofECisbythetypesofentitiesparticipatinginthebusinessprocesses.(译文)ThefollowingtypesofEC[2]arecommonlydistinguished.10/4/20218TextAnalysisBusiness-to-business(B2B).Alloftheparticipantsin

7、B2BECareeitherbusinessesorotherorganizations.(译文)MostofECtodayisofthistype.ItwillbecomethemaintrendofECjudgingfromitsdevelopment.10/4/20219TextAnalysisBusiness-to-consumer(B2C).B2CECmeansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.(译

8、文)B2CECisalsocallede-tailing.ThisiswhatmostpeoplethinkECisabout.10/4/202110TextAnalysisConsumer-to-consumer(C2C).InC2CEC,consumerstransactdirectlywitheachother.Themos