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1、鞋包组2011年1-9月经营分析汇报人:XX鞋包组1-9各月销售计划完成情况:1月2月3月4月5月6月7月8月9月合计计划271.97102.587.5187.61451301201251501219.58实际87.1758.1179.9100.28158.84108.79126.5298.1114.3932.01完成率32.05%56.69%91.30%114.47%109.54%83.68%105.43%78.48%76.20%76.42%鞋包组1-9月各品类销售计划完成情况:男包旅行箱组女鞋组男鞋组鞋包组1-9月计划309.7547.16362.7
2、21219.581-9月实际248.47419.81263.73932.01完成率80.23%76.73%72.71%76.42%鞋包组1-9月各品类面积销售对比:面积占比销售占比男包旅行箱组34727.17%2,484,689.7526.66%女鞋组55643.54%4,198,050.7045.04%男鞋组37429.29%2,637,342.6028.30%合计:1277100%9,320,083.05100%鞋包组1-9各月销售走势图:鞋包组1-9月各品类销售走势图:品类一季度销售二季度销售环比三季度销售环比合计男包旅行箱566,567.951,00
3、6,242.2077.60%911,879.50-9.38%2,484,689.65女鞋1,121,151.301,547,291.5038.01%1,529,607.80-1.14%4,198,050.60男鞋564,134.101,125,550.3099.52%947,676.10-15.50%2,637,360.50合计2,251,853.353,679,084.0063.38%3,389,163.40-7.88%9,320,100.75鞋包组一、二、三季度各品类销售环比:男包旅行箱组1-9月各品牌毛利平效排名:女鞋组1-9月各品牌毛利平效排名:男鞋
4、组1-9月各品牌毛利平效排名:鞋包组1-9月活动期与非活动期销售对比:1-9月活动期120天,销售金额5,328,150元,销售占比57.17%,1-9月非活动期153天,销售金额3,991,951元,销售占比42.83%经营基础信息经营状况费用收入总计品类面积销售额月平效平均月销售毛利收入毛利平效毛利率物业费总计电费积分返利仓库费广告费收入活动档期券分摊费用收入总计男包旅行箱3472,484,689.75796276,077484,482.0215522.24%75,60086,222.462,845.098,73048,9154,990.32227,3
5、02.87711,784.89女鞋5564,198,050.70839466,450808,548.8916219.26%93,438129,687.679,228.6968,70778,491379,552.361,188,101.25男鞋3742,637,342.60784293,038467,654.1713919.15%55,25471,261.512,971.1842,58052,1117,511.88231,689.33699,343.50合计12779,320,083.058111,035,5651,760,685.0815320.22%224
6、,292287,171.6415,044.96120,017179,51712,502.2838,544.562,599,229.63鞋包组1-9月各品类经营收入汇总:经营基础信息经营状况费用收入总计柜号品牌名称面积扣率广告费物业费销售额月平效平均月销售毛利收入毛利平效毛利率物业费总计电费积分返利仓库费广告费收入活动档期券分摊费用收入总计201060317PIEROGUIDI5717%2%20496,924.6096955,214105,205.2320524.40%10,26012,221.61708.212,4309,93835,557.82140,7
7、63.05201060312新秀丽配饰4020%2%20457,121.501,27050,79184,935.9023620.80%7,2007,598.37515.409,14224,455.77109,391.67201060315BUGATII3718%2%20407,581.201,22445,28767,243.1820220.25%6,66010,638.27566.218,152653.4026,669.8893,913.06201060311新秀丽/AT6220%2%20294,302.2052732,70068,513.4112323.2
8、8%9,80011,343.66428.754,41