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1、海尔公司简介英文版Haieristheworld'sfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2008OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5o
2、verseas)and16industrialparks(4overseas).ConsistentwithHaier'spositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).Guidedby
3、thebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthe'brandbuilding,''diversification,'and'internationalization'stages,andsince2005hasembarkedonthefourthstage:"GlobalBranding."Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecom
4、paniesproducts,includingrefrigerators,airconditioners,washingmachines,televisions,waterheaters,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedas"TopBrands"inChina,andChina'sGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasna
5、medHaierrefrigeratorsandwashingmachinesasamongChina's"TopGlobalBrands."In2006,forthefourthconsecutiveyear,HaierwasrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsia'sannualsurveyofAsia's200MostAdmiredCompanies.InMarch2
6、008,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberoneintermsofproductquality,trust,innovation,management,andbranding.InMay2008,Haierranked13thonForbes'ReputationInstituteGlobal200list.AsofJune
7、2008,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedintheinstitutionandmodificationofnineinternationalstandards,aswellas152nationaland425industrystandards,
8、withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards
