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1、Contentoutline:1.companyprofile2.thecompanyintroducedCEO3.companyindustry4.theproductsofthecompany5.howtopromoteHaierproducts6.themodesoftransport7.HaierwashingmachineQuestionnaire20companyprofileHaierGroupisaleadingglobalsetofhomeappliancesolutionsproviderandvirtual-realfusiondistributors.Thec
2、ompanywasfoundedinQingdaoin1984.Sincetheventure,Haieradheretotheuserdemandasthecenteroftheinnovationsystemtodrivethesustainableandhealthydevelopmentofenterprises,fromaninsolvent,wasonthevergeofcollapdeofthecollectivesmallplantdevelopmenttobecometheworld’slargesthouseholdappliancemanufacturers20
3、On2011,HaierGroupglobalturnoverof150900000000yuan,17countriesintheworldwithmorethan80000emplyees,Haierusersaroundtheworldmorethan100countriesandregions.Inthedomainofwhitegoods.HaierGroupholdsanumberofconsumerlifebrand.Which,accordingtothestatisticsofHaierbrand,haswonforthreeconsecutiveyearsthew
4、orld’slargestsalesofhouseholdappliancesbrand(datasource:EuromonitorInternationalEuromonitor).20IntheeraofInter,Haierbuildopeninnovationsystemtosupportthebrandmarketdevelopment,asof2011,hasdeclared12318patents,or8350authorizedpatens;cumulativereported77internationalstandardproposal,ofwhich27have
5、beenpublishedandimplemented,isChina’spatenapplicationsandsubmittointernationalstandardsofthelargesthomeapplianceenterprises.Inthegobaldomainofwhitehomeappliance,Haierisgrowingastheindustryleaderandregulators.20thecompanyintroducedCEO唐浩HaierGroupCEOZhangRuimin,Shandong,Laizhou,asenioreconomist,U
6、niversityofScienceandTechonlogyofChinamasterofbusinessadministration,theHaierGrouppartysecretary,thechairmanoftheboardofdirectors,chiefexeutiveofficerZhangRuiministhefounderofHaierGroup,thesixteenCPCCentralCommittee,alternatemember.20On1984,ZhangRuiminfromQingdaoCity,formerhomeappliancecompanym
7、angerastheQingdaoRefrigeratorGeneralfactory.Heestablishedthe“famousbrandstrategy”,andleadthestafftoseizeopportunity,acceleratedevelopment,createdfromweaktostrongdevelopmentofamiracle.In26years,HaierGrouphasgrownfromadeficitof14700
