海尔公司英文简介课件.ppt

《海尔公司英文简介课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Presenter\---GroupFiveContentsCompany’sbriefintroductionReputationintheworldMainproductsServiceDevelopmentStrategyCulturePublicservice,welfareundertakingIntroduction1984:beingestablishedHeadquarters:QingDaoTurnover：135，700，000，000CNYEmployees：70，000Pat

2、ent：morethan10，000Brandvalue：8，000，000，000CNYTheInternet’sWorldFamousBrand:satisfycustomers’needsOneSingleIntegratedMode：sellserviceinsteadofproducts------rewarding:“ChinaInnovativeCompany”ReputationOccupy6.1%inthewhiteapplicantmarketunderthemarketingsur

3、veyofEuromonitor(欧睿国际）in2010Thefirstbrandofglobalwhiteapplicants,refrigeratorandwinecabinetTheglobalmanufacturerThefirstplaceinChina’smostvaluablebrandrankingslastfor9yearsTheofficialhomeappliancessponsoroftheBeijing2008OlympicGamesProductsHouseholdappli

4、anceDigitalproductsMedicalequipmentotherHomeServiceWiththeconceptof“customersasthefoundationofgrowth”,Haierprovidesaone-stopstarservicetoitscustomers.Inadditiontohighqualityhomeappliances,Haierisalsofocusedonofferingbest-of-breedservicesolutionstoitscust

5、omers.Haier’sservicesystemrunsthroughouttheproductionprocessfromproductdesign,production,manufacturing,topre-sale,undersalesandaftersalesservice.DevelopmentStrategyBrandstrategy（1984~1991）：producerefrigeratoronly,accumulatemanagementexperienceofenterpris

6、esDiversificationstrategy（1992~1998）：oneproducttovariousproductInternationalstrategy（1998~2005）：beingsoldinthemainglobaleconomicareamarketGlobalstrategy（2006~now）：creatingdifferentkindsofHaierBrand------adjusttodifferentcountriesintheworldPublicservice,w

7、elfareundertakingThegreenenvironmentalprotectionThehopeproject:129HopeSchoolSports:theonlyglobalsponsorinthe2008BeijingOlympicGamesPovertyalleviationHoldthedisabledactivitiesProducethecartoon“HaierBrothers”CultureEveryoneisthetalent,notracehorses.(人人是人才，

8、赛马不相马）Thekeyofmanagement----youmustconfirmhisorhervalue,providedemployeescreatevalueforclients.DevelopmentinHaier本部长事业部长职能部长正副处长正副厂长处长助理厂长助理车间主任班组长一般工人见习FourTsOECO—OverallE—EveryoneEverythingEverydayC—ControlandClearThanky