4、Objective 2 － Build Foundation for UGC Unique StorySouthAustraliaReal SA, Real People. Real Stories, Real experience. 12Cooperate with these Use launch of new mobile future ambassadors as platform to identify the “KOLs” in their social circle most active and t
5、o spread iWOM and passionate recruited generate visual and visitors to be future dynamic content to create ambassadors for South a long-term sustainable Australia in China unique story about South AustraliaCommunication Strategy – “澳”游千人千味，“澳”享美食美刻Potential Mo
6、bile social community KOLcustomer with high interests (Potential customer) & O2O gamification (Visitor) Real KOL who visited SA before or Chinese in SA WeChat Social community 1.KOL’s self-owned Social content of new digital age community 1.Short & Crea
7、tive video 2.Launch recruitmentReal people & Real Story 2.Interesting & nice picture3.Check community ranking and points3.Real story & experience 4.Check points & benefits5.O2O Social game (LBS Agent Co-branding in SA & UGC award ) QR codeCommunicatio
