资源描述：
《网络消费者行为与电子商务服务质量关系研究》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、:京交通大学硕士学位论文名马二姓•网络消费者行为与电子商务服务质量尖系研究申请学位级别：硕士专业：管理科学导教师：朱兵20090601ABSTRACTABSTRACT:WiththeInternetageanderaofserviceeconomy,customersarenolongerstayinthepursuitofthelow・pricedlevel,butmoreandmoreconcCTnedaboutthequalityofservice・Thus,togettheadvantageinthecompetitivemar
2、ket,e-commercebusinessesmustpaymoreattentiontothee-commerceservicesmatchedwithcommodities.Thispaperistoexploretherelationshipbetweentheconsumerbehaviorande-commerceservicequality,tostudytheevaluationofthequalityofe-commerceservicesbythewayoflookingthroughthedivisionofcon
3、sumergroups・ReseardiontiiisissuewillhelpenterprisesforappropriateimplementationofmarketingstrateAesintheappropriatetime.Ifsexpectedthatthisresearchcanhelpenterprisesbetterfordiedevelopmentofe-commerceAmarket.Inthispaper,forthesaketobemorecomprehensiveandinnovative,thetex
4、tcarriedouttheresearchworkinthreephasesaroundtherelationshipbetweentheconsumerandthec-commcrccbusinesses.Firstofall,basedontheexistingliteratureandqualitativeinterviewswiththenetworicofconsumers,thepaperassessmentofe-commerceservicesasthecorefactorsofservicesrelatedtosys
5、temreliability,efficiency,guaranteeandthecompletion,afler-salesservicerelatedtoresponsivenessandcompensatory,followedbyabreakdownofthesixpropertiescametotheconclusionthatatotalof31measurementdimension,whichtogeneratetheinitialquestionnaire・Then,basedonthedatafromquestion
6、naires,variablereliabilitysampleisanalyzedbyusingstatisticalanalysissoftwareSASS,and31measviremaitsoftheinitialquestionnairewasrevisedto28measurementsofthevalidquestionnaires.Afterimprovingthequalityofthesampledata,comestothedescriptivestatisticsanalysisofthevariousdimen
7、sionsoftheattributeimportance・Finally,basedonthepartitionofconsumersintodifferentgroups,themoreaccurateandmorescientificevaluationofthequalityofe-commerceservicesisgoingtobefiguredout.Theimportanceoftheintroductionofastatementinwhiditheworktriedtoevaluatetheimportanceofd
8、ifferentgroupsofconsumersimportancematrix.ThispaperproposesanE-servdcequalityevaluationframeworkandmeth
