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1、外文原文（摘选）RelationshipBetweenAdvertisingandConsumerPsychologyABSTRACT【KeyWord】advertisingcreativeconsumerpsychologySincethe1990s,afterChinaintroducedadvertising,advertisinginmodernbusinessactivitiesinthegrowinginfluenceoflarge,establishedbrandimage,promotionofnewp
2、roducts,aswellasenterprisesbiggerandstronger,areinseparablefromthepropagandamedia.Earlymoderneconomyhasenteredabuyer'smarket,whichwouldrequirebusinessesmustcontinuallyupdatetheirconcepts,startingfromthepersonalityandpsychologicalneedsofconsumersonproductsinnovat
3、ion,innovationinadvertisingmustbetopromotethemarketingofproducts,establishacorporateimageinthemarket.Ineconomicactivity,consumers,advertisers,businessthreeareinterrelated,echoedeachother,therelationshipbetweenthethreegeneratedbythemarket.Adscanbetargetedtomaketo
4、adapttothemarket,andestablishlong-termbenefitscanpromotecreativeenterprise.Thecreativeprocessofadvertising,marketresearchorthroughotheravenuesunderstanding,informedconsumersofpsychologicalconditions,andthroughthisprocesstoseizetherealityoftheconsumer,guideandtra
5、inpotentialconsumers.Theirrelationship,asarrowsandflakrelationship.First,consumerpsychologyPsychologyandmentalprocessesingeneralhaveacertaincommonalityofconsumers,consumerpsychologyisthethoughtsofconsumerswhenmakingconsumerbehaviorthought,thismentalityisthepremi
6、seandbasisforgeneratingconsumerbehavior.Consumerpsychologyisadynamicprocessofmentalactivitythatthehumanbrainprocessesthereflectionofobjectivereality,whichgenerallyincludescognitiveprocesses,emotionalprocess,theprocesswillprocessandotheractivities.Cognitiveproces
7、sesisthefoundation,andemotionalprocessesandtheprocesswillbethedrivingforceactsbetweenthethreeechoeachother.Advertisingtomobilizeconsumersofmentalactivity,suchassensory,perception,memory,imaginationandthinking,firstcreateawarenessoftheproduct,willreactandproducee
8、motionalidentity,untilfinallyrealizedcommoditytradingbehavior,youneedtohavesothatconsumersacceptcreativity,suchadvertisingpromotionalproductsatthesameinformation,give
