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1、byEdwardG.Rogoff•SecondEditionBankableBusinessPlansEdwardG.RogoffCo-Authorof“TheEntrepreneurialConversation”ForewordbyJeffBezosFounder&CEO,Amazon.comBankableBusinessPlansSecondEditionEdwardG.RogoffForewordByJeffBezosFounder&CEO,Amazon.comCopyright©2007byEdwardG.RogoffFormoreinformat
2、ion,contactRowhousePublishing,1375Broadway,Suite600,NewYork,NY10018-7060,(877)363-9866.FindusontheInternetatwww.bankablebusinessplans.com.ALLRIGHTSRESERVED.Nopartofthisworkcoveredbythecopyrightmaybereproducedorusedinanyformorbyanymeans—graphic,electronic,ormechanical,includingphotoc
3、opying,recording,taping,Webdistributionorinformationstorageandretrievalsystems—withoutthewrittenpermissionofEdwardG.Rogoff.Briefexcerpts,assubmittedfromAnnualStatementStudiesbyTheRiskManagementAssociation©2006,reprintedwithpermissionofTheRiskManagementAssociation.LibraryofCongressCa
4、taloginginPublicationData:Rogoff,EdwardG.,1951-Bankablebusinessplans/EdwardG.Rogoff;forewordbyJeffBezos.—2nded.p.cm.Includesbibliographicalreferencesandindex.LCCN2007921044ISBN-13:978-0-9791522-0-7ISBN-10:0-9791522-0-81.Businessplanning.2.Newbusinessenterprises—Finance.3.Businessent
5、erprises—Finance.I.Title.HD30.28.R6442007658.4’012QBI07-600083PrintedinCanadaThenamesofallcompaniesorproductsmentionedareusedforidentificationpurposesonlyandmaybetrademarksorregisteredtrademarksoftheirrespectiveowners.Theauthorandpublisherdisclaimanyaffiliation,association,connectionw
6、ith,sponsorshipof,orendorsementbysuchowners.BookandCoverdesignbyJackMayerInmemoryofmyfather…whomadethebestplans.ThispageintentionallyleftblankxiAcknowledgmentsxvForewordJeffBezos,FounderandCEO,Amazon.comxixPreface1PartIThePowerOfABankableBusinessPlan3WhatABankableBusinessPlanIsAndHo
7、wItCanHelpYouStartASuccessfulEnterprise4BankableBusinessPlansServeASpecificPurpose7YourBusinessPlanIsAnExtensionOfYou14EntrepreneurshipIsATeamSportviBankableBusinessPlans17PartIITheTenEssentialActionSteps19ActionStep1DefineYourCompany:WhatWillYouAccomplishForOthers…AndYourself?WhatW
8、illYourBusinessAcco
