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1、AnoverviewofL’orealCompany◆L'OREALTheL'OréalGroup,headquarteredintheParissuburbofClichy,France,istheworld'slargestcosmeticsandbeautycompany.L'Oréalhasdevelopedactivitiesinthefieldofcosmetics,concentratingonhaircolor,skincare,sunprotection,make-up,perfumesandhaircare.L'
2、Oréalisactiveinthedermatologicalandpharmaceuticalfields.L'Oréalisalsothetopnanotechnologypatent-holderintheUnitedStates.TheCEOofL'OrealSAisJean-PaulAgon.L'Oréalisalistedcompany,butthefounder'sdaughterLilianeBettencourt,whoisoneoftherichestpeopleintheworld,andtheSwissfo
3、odcompanyNestléeachcontroloveraquarterofthesharesandvotingrights.◆HISTORYIn1907,EugèneSchueller,ayoungFrenchchemist,developedaninnovativehair-colorformula.HecalledhisimprovedhairdyeAuréole.Withthat,thehistoryofL’Oréalbegan.EugèneSchuellerformulatedandmanufacturedhisown
4、products,whichhethensoldtoParisianhairdressers.In1909,Schuellerregisteredhiscompany,theSociétéFrançaisedeTeinturesInoffensivespourCheveux("SafeHairDyeCompanyofFrance"),thefutureL’Oréal.TheguidingprinciplesofthecompanythatwouldbecomeL’Oréalwereputintoplacefromthestart:r
5、esearchandinnovationintheinterestofbeauty.Duringtheearlytwentiethcentury,SchuellerprovidedfinancialsupportandheldmeetingsforLaCagouleatL’Oréalheadquarters.LaCagoulewasaviolentFrenchfascist-leaningandanti-communistgroup.L'Oréalhiredseveralmembersofthegroupasexecutivesaf
6、terWorldWarII.In1920,thesmallcompanyemployedthreechemists.By1950,theresearchteamswere100strong;thatnumberreached1,000by1984andisnearly2,000today.L’Oréalgotitsstartinthehair-colorbusiness,butthecompanysoonbranchedoutintoothercleansingandbeautyproducts.L’Oréalnowmarketso
7、ver500brandsandmanythousandsofindividualproductsinallsectorsofthebeautybusiness:haircolor,permanents,stylingaids,bodyandskincare,cleansersandfragrances.Theyarefoundinalldistributionchannels,fromhairsalonsandperfumeriestohyper-andsupermarkets,health/beautyoutlets,pharma
8、ciesanddirectmail.拥有23个国际品牌，全球有64600位员工，五大专业领域（护发、染发、护肤、彩妆、香水），在130个国家销售◆L’OréalCulture法国公司深受国家文化的影响，把职业与个性紧密的结合在一起。欧
