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1、WhatSamsung'sSuccessMeansForAppleByStephenD.SimpsonPostedonThursday,3May2012ForasmuchattentionthatcentersonApple,acuriousdetailhappenstobetrueofthefirstquarter-KoreanelectronicsgiantSamsungactuallysoldmoresmartphonesandsitsinthecatbirdseatintheglobalcell
2、phonemarket.DoesthismeantheendisinsightforApple'sspecialrelationshipwithWallStreet,andhowshouldinvestorsreacttothismarketreality?SamsungRisestotheTopForthefirstquarterof2012,Samsungwasthetopmobilephonecompanyintheworld-knockinglong-sufferingNokiafromtheg
3、lobalnumberoneposition,butalsounseatingAppleasthetopvendorofsmartphones.AlthoughthisisnotthefirsttimethatSamsunghasoutsoldApple,itisthefirsttimethatthemarginofsuchsales(44.5millionversus35.1million)wassubstantial.WhySamsungIsWinningTherearealotofreasonst
4、hatSamsunghasmanagedtorisetothiscovetedspot.Someofthecompany'scompetitiveadvantagerevolvesaroundfairlysimpleeconomicfactors-priceandselection.Simplyput,Samsungoffersawidervarietyofphones,withawiderarrayoffeaturesandpricepoints,thanApple.Ifyoudon'tlikethe
5、basiciPhoneoffering(s),there'snotasubstantialamountofdifferencebetweenoneandtheother.WithintheSamsungstable,though,it'smuchmorelikelythatevenafinickycustomercanfindsomethingtosuithisorhertastes.Whilepricecanbeheavilyinfluencedbycarrierrelationshipsandsub
6、sidies,Samsunghasgenerallybeenwillingtogofurtherdownthepricecurve,whileApplemaintainsanaccessible-affluentpricepoint.Thereislikelytobeanevenmoresignificantfactoratworkhere,though.SamsungandAppledonotoperateonidenticalproductcycles,andthedifferencesinthos
7、ecyclescanleadtofairlysignificanttrade-offsinmarketshare.Saiddifferently,AppleiPhonefanswaitfornewiterationsandbuytheminlargequantities,propellingsalesinthosequarters.Intheinterim,Samsunghastheirownlaunches,aswellassignificantpromotionalactivitythatdrive
8、customerstotheirphones.WillAppleDoAnythingAboutIt…ShouldThey?GivenhowApplehasrunitselfinrecentyears,there'slittlereasontothinkthatthecompanyisgoingtoresponddirectlytotheSamsungchallenge.Forstarters,©AYSLaiCollection,10May2
