Innovation at the Speed Of Information

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1、InnovationattheSpeedofInformationbyStevenD.EppingerReprintr0101lJanuary2001HBRCaseStudyr0101aWhoGoes,WhoStays?DavidA.LightFirstPersonr0101bTheUltimateCreativityMachine:HowBMWTurnsArtintoProfitChrisBangleHBRatLarger0101cTocquevilleRevisited:TheMeaningofAmerican

2、ProsperityCharlesHandyLevel5Leadership:TheTriumphofr0101dHumilityandFierceResolveJimCollinsWhereValueLivesinaNetworkedWorldr0101eMohanbirSawhneyandDevalParikhTheTenDeadlyMistakesofWanna-Dotsr0101fRosabethMossKanterStrategyasSimpleRulesr0101gKathleenM.Eisenhar

3、dtandDonaldN.SullTheMakingofaCorporateAthleter0101hJimLoehrandTonySchwartzHBRInterviewr0101jManagingfortheNextBigThing:EMC’sMichaelRuettgersPaulHempBestPracticer0101kGetting360-DegreeFeedbackRightMauryA.PeiperlToolKitr0101lInnovationattheSpeedofInformationSte

4、venD.EppingerDifferentVoicer0101mWhatIsScienceGoodFor?AConversationwithRichardDawkinsBooksinReviewr0101nShouldStrategyMakersBecomeDreamWeavers?JohnStopfordToolKitInnovationattheSpeedofInformationbyStevenD.EppingerDevelopinganewproductinvolvestrialanderror,but

5、beyondacertainpoint,redesignheexchangeofinformationbecomeswasteful.ApracticalandprovenTisthelifebloodofproductdevelop-tool,theDesignStructureMatrix,canhelpment.Whenanelectronicscompany’scircuitdesignersknowwhatthecasingstreamlinethewayacompanyinnovates.design

6、ersaredoing,theydesignabetter-fittingcircuitforthecasing.Andwhenthecasingdesignersknowwhatthecircuitdesignersneed,theydesignacasingwhereit’seasiertoputinabettercircuit.Suchflowsofinformationallowforexperimentationandinnovation,andforthatreason,manycompaniesenco

7、uragefeedbackanditerationintheirproductdevelopmentprocesses.Thispracticeisknownasconcurrentengineering.Butexcessiveiterationcanhavedraw-backs.Acontinualback-and-forthofworkinevitablyconsumestimeandre-sources.Andmanyoftheiterationsmayturnouttobeonlymarginallyb

8、enefi-cialorevenwasteful.Forexample,atatelecommunicationscompanythatmycolleaguesandIadvised,therewereasCopyright©2001HarvardBusinessSchoolPublishingCorporation.Allrightsreserved.3TOOLKIT•I