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ID:40080989
大小:356.30 KB
页数:81页
时间:2019-07-20
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1、HotelYieldManagement–EducationalKitINDEXINTRODUCTIONGENERALOVERVIEW03-121.INTRODUCTION131.1TheChangingMarketplace13-141.2TheParadigmShift14-151.3HowToMeasureBusinessPerformance16-171.4.TheManagementProblem17-191.5YieldManagementUsers:TheCurrentSituation19-211.6Today’sLimitInApply
2、ingYieldManagement21-222.WHATEXACTLYISYIELDMANAGEMENT23-242.1TheYieldManagementDefinition24-252.2TheTrade-offBetweenRateandRevenue25-262.3TheRevenueImpactOfRateDifferentiation26-282.4MarketSegmentationAndFencing29-302.5WhenDoSegmentsBook302.6TheInformationProblem31-322.7HotelYiel
3、dManagementObjectives332.8TheHistoryDevelopment33-343.PRECONDITIONSFORTHESUCCESSFULAPPLICATIONOFYM353.1BasicYieldManagementRequirements35-363.2YieldManagementBenefitsInViewOfPropertyTypes38-393.3BasicYieldManagementSystemRequirements39-434.TYPICALYIELDMANAGEMENTSYSTEMLAYOUT445.TH
4、EYIELDMANAGEMENTCONCEPT455.1TheYieldManagementControlDimensions45-475.2MethodsOfCapacityControl47-495.3YieldManagementDecisionSupportTools50-535.4ForecastingTechniques53-566.RESERVATIONCONTROLS566.1TheSalesControlToolbox566.2OverbookingPhysicalInventory56-616.3OptimalInventoryAll
5、ocationRateClasses61-626.4DurationControl626.5HowToManageGroupRequests636.6ManagingProductInventory637.RESERVATIONSYSTEMTOPICS647.1SeparateAndNestedBookingClasses64-657.2VirtualNestingStructure637.3HotelYieldManagement:Wherearewegoing66-67INDEXPage1of818.HOWHOTELROOMSWILLBEBOUGHT
6、&SOLDTOMORROW688.1TheCommunicationHighways688.2ReservationProcessing:ManualversusTotalAccess698.3ElectronicDistribution69-738.4DistributionChannels&CostControl73-748.5TheDifferenceBetweenHotelsandAirlines748.6FinalRemarks–Outlook74-75DEFINITIONOFTERMINOLOGY76-77WORKSHOPYIELDMANAG
7、EMENT:ObjectiveandSolution78-81Page2of81IndexAsilentrevolutionistakingplaceinthelodging&travelindustry,affectingthewaycompaniesaremanagedandoperatedinaprogressivelydere
8、gulatedeconomicenvironment.Theconceptoft
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