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1、00-Barker&Saren-4011-Prelims:Rowe-Prelims.qxd24/02/20106:29PMPageiMarketingTheory00-Barker&Saren-4011-Prelims:Rowe-Prelims.qxd24/02/20106:29PMPageii00-Barker&Saren-4011-Prelims:Rowe-Prelims.qxd24/02/20106:29PMPageiiiMarketingTheoryAStudentText00-Barker&Saren
2、-4011-Prelims:Rowe-Prelims.qxd24/02/20106:29PMPageivPrefaceandeditorialarrangement©MichaelJ.BakerandMichaelSaren2010Chapter1©MichaelJ.Baker2010Chapter11©SallyDibbandLyndonSimkin2010Chapter2©MichaelSaren2010Chapter12©R.W.Lawson2010Chapter3©D.G.BrianJones2010C
3、hapter13©SusanHart2010Chapter4©PatrickE.Murphy2010Chapter14©KristianMöller2010Chapter5©RichardVarey2010Chapter15©GerardHastings,AbrahamBrownChapter6©AllanJ.Kimmel2010andThomasBoysenAnker2010Chapter7©KjellGrønhaugandIngeborgAstridChapter16©ChristopherMoore201
4、0Kleppe2010Chapter17©WilliamE.Kilbourne2010Chapter8©Kam-honLeeandCassShum2010Chapter18©RoderickJ.BrodieandMarkS.Chapter9©WaltervanWaterschootandThomasGlynn2010Foscht2010Chapter19©EvertGummesson2010Chapter10©RobinWensley2010Firstpublished2010Apartfromanyfaird
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8、guinginPublicationdataAcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN978-1-84920-465-1ISBN978-1-84920-466-8(pbk)TypesetbyC&MDigitals(P)Ltd.,Chennai,IndiaPrintedandboundinGreatBri
