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1、Y834823硕士学位论文论文题目：&千M客价tt的企业竞争势构ift研究作者姓名荚琳娜指导教师施放敘授、张一音制教授学科专此f理科学与工程所在学院经贫膂理学院提交曰期2005年12月浙江工业大学硕士研究生学位论文基于顾客价值的企业竟争优势构述研!Y834823硕士学位论文论文题目：&千M客价tt的企业竞争势构ift研究作者姓名荚琳娜指导教师施放敘授、张一音制教授学科专此f理科学与工程所在学院经贫膂理学院提交曰期2005年12月浙江工业大学硕士研究生学位论文基于顾客价值的企业竟争优势构述研!ASTUDYONOBTAININGENTERPRISECOMPE
2、TITIVEADVANTAGEBASEDONCUSTOMERVALUEABSTRACTWiththeeconomicglobalization,quickdevelopmentofmarketeconomics,Chinamarkethasbeeninthephaseofoverplusonthewhole.Therelationshipofenterpriseandcustomerhasbeenchangedessentiallywiththechangeofsupplyanddemandrelationship.Thekeyforenterprise
3、ssurvivalliesinconcerningwhatcustomersarethinking,goodrelationshipswithcustomer，aswellasimplementingcustomer-orientedstrategies.Theuniqueandgenuinestrategicmeansforafirmisthattheenterpriseshouldcreateanddeliversatisfactorycustomervaluetocustomers,whichaimsatwinningsatisfactionand
4、loyaltyoftheminaordertoobtaincompetitiveadvantage.Thefirst,thispaperbringsforwardthebackground,thecontentandtheinnovationsofthisstudy,Thesecond,thisstudyreviewsthecustomervalueandcompetitiveadvantagetheories.Thethird,intheperspectiveofvaluechainandcompetitivespace,thepaperreasons
5、themutualrelationshipbetweencustomervalueandcompetitiveadvantage.Thefourth,basingonanalyzingandsummingupthemethodsgivenbyGate浙江工此大学硕士研究生学位论文基于顾客价值的企业党争优势构建研究andWoodruff,thispaperdesignsaseriesofmethodsofobtainingcompetitiveadvantageforenterprisesbasingoncustomervalue.Thispaperthr
6、oughinvestigatingonstudents'mobilephonemarket,developsamobilephonecustomervaluedetectingsystem(MPVAL)whichcontainsfunction,price,appearance,afterservice,quality,brand,advertisement,entironmentprotectiononthebaseofusingthemethodofFactor-analysis,Thenthispaperinvestigates1729cusome
7、rswhoareusingNokia,Sumsung,Motorola,Simens,Philps,Bird,Amosonic'scolor-screenmobilephonesandconstructsanimportance/diversitymatrixdividedingcustomervaluefactorsintocompetitionadvantagefactors,competitionstandardfactors,competitioncharacteristicfactorsandnon-strategicimportancefac
8、torsthroughusingthetechniqueofAVONAandMP
