nonverbal：广告与文化 The ads of perfume香水广告(英文)

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1、Thenon-verbalcommunicationinprintadsofperfumelThedifficulties:Perfumeisusedtocreateapleasantsmell,whichisnotseeablewhenitworks.Soitseemsadifficulttaskforperfumesellerstoconvincethecustomersbyusingprintads.However,smartsellerscanalwaysfindwaystoadvertisetheirproducts.lHereareseveralcommonmethods

2、toadvertiseperfumeinprintads:a.Colors:Ascanbeseeninmostperfumeads,therearealwaysthemecolorstoshowvariousstyles.Differentcolorsgivepeopledifferentkindoffeelings.Althoughpeoplecannotsmelltheperfume,thecolorintheadscangivepeopleakindofintuitionalexperience.Pink,forexample,oftenletpeoplefeellusciou

3、sandrelax.Goldenorbrownhowevermeansclassicalandmagnificent.Blackisoftenthesymbolofmystery,whileredimplyingenthusiastic.Thesecolorsareusedmostfrequentlyinprintadsofperfume.b.Figures:Peopleoftenuseperfumetomakethemselvesmoreattractive.Seizingthismentality,perfumesellersofteninvitebeautifulattract

4、ivestars,whichindicatethatpeoplewillbeasattractiveasthestarsintheadsafterusingthiskindofperfume.Theposeandthefascialexpressionsofthesefiguresalsodelivermanymessages.Somemodelsliketohandtheperfumecloselytotheirbody,whichindicateacloserelationshipwiththisperfume.Someliketopretendanenjoyablefacial

5、expressionwiththisperfume,toimplyhownicetheperfumeis.Andtherearealsomanymodelsliketohavespecialposetoshowtheirindividuality.Liketheexamplebelow,thegirlwithhydrogenballooninhandshowsapursuitoffreedomandromantic,whilethewomaninthenextpicturedeliveryawildandenchantedcharacter.a.Flowers:Flowersarea

6、lsowildlyusedintheadsoftheperfume.Perfumesellerswanttodeliverasenseofsmellbyputtingflowersintheirads.Seeingalotofbeautifulrosesinthepicture,peoplewillbeledtofeelthesmellevenbyvision.a.Enlargement:Enlargingtheperfumeintheadscangiveavisionimpact.Sometimeswecanseeamodelintheadsisevensmallerthanthe

7、bottleoftheperfume.Byputtingthebottleofperfumeinthemainpartoftheads,customerswillremainadeeperimpressiononthiskindofperfume.What'smore,aenlargedbottleseemsmuchmoremagnificentandluxurious,whichmaketheperfumemoreattractive.b.Stories