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页数:59页
时间:2019-06-15
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1、LEAPPresentedby:EricPelanderMay21,2002ContentsSubjectorcontextMajorideaorrecommendationBenefitsorvaluepropositionEvidenceandanalysisDetailedrecommendationsandactions2021/7/23>>DocumentTitle2©CopyrightIBMCorporation,2002ThisEffortIsDesignedtoAssisttheXYZCompanytoidentifyWire
2、lessMarketOpportunitiesDefinetheWirelessMarketplaceandItsEvolutionDescribeandSizeWirelessMarketsIdentifyXYZ’s-AddressableMarketsKeymarketplayersanddynamicsIBM’sperspectiveonthekeystrategicissuesNear-termevolutionofthewirelessmarketApplicationmarketsandsizesDevicesmarketsand
3、sizesInfrastructuremarketsandsizesCurrentplayersineachmarketandrelativestrengthsandweaknessesIdentifyanddescribeXYZ-addressablemarketsEvaluatethesizeoftheimpactthatXYZcanmakeIdentifycriticalsuccessfactorsXYZ’sobjectiveistogaininsightintotheevolutionofthewirelessmarketinorde
4、rtoidentifymarketopportunitiesforXYZIdentifyUn-AddressedOpportunitiesforXYZMarketcompositionKeyplayersCriticalsuccessfactorsEvaluateopportunitiesagainstXYZcapabilities,customers,channels,andtechnologiesSUMMARYCONCLUSIONSSubject-Context2021/7/23>>DocumentTitle3©CopyrightIBMC
5、orporation,2002InternetChannelsWillProvideIncrementalLeadsandRevenueIBMbelievesthereisasubstantialopportunityintheonlineleasingmarketXYZCompanyshouldtargetthefollowingcustomersegments:ProfessionalServicesandManufacturingIT,office,andmanufacturingcollateralclassesSmallbusine
6、ss,smallticketmarketThesecustomersshouldbetargetedwithamulti-channelapproach:IndirectAggregatorsDirectThemajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransactionEachofthesechannelsappealtocustomerswith
7、uniquebuyingbehaviorsCompetitorsaremovingintotheonlineleasingspace;XYZCompanyshouldmovequicklyMajorIdea-Recommendation2021/7/23>>DocumentTitle4©CopyrightIBMCorporation,2002XYZCompanyShouldSimultaneouslyPursueThreeInternetChannelsThroughaVarietyofPartnershipsTargetPartnersCh
8、annelOfferingCompetitiveIntensityDirectTrafficdriversfortargetsegmentsEducationalc
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