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1、WhatIsHappiness?1、TherighttopursuehappinessisissuedtoAmericanswiththeirbirthcetificates,butnooneseemsquitewhichwayitran.Itmaybeweareissuedahuntinglicensebutofferednogame.JonathanSwiftseemedtobeingwelldeceived.”Thefelictyofbeing“afoolamongknaves.”ForSwiftsays
2、ocietyasVanityFair,thelandoffalsegoals.自从呱呱坠地，美国人就被赋予了追求幸福的权利，但似乎没人确信幸福究竟在哪里。正如它发给我们狩猎证，却不给我们提供猎物。乔纳森•斯威福特似乎持此观点，他抨击幸福的想法是“鬼迷心窍的上当，”是“骗子堆中的傻瓜”的自鸣得意。因为他视社会为虚妄目标聚集的名利场。2、Itis,ofcourse,un-Americantothinkintermsoffoolsandknaves.Wedo,however,seemtobededicatedtoth
3、eideaofbuyingourwaytohappiness.Weshallallhavemadeittoheavenwhenwepossessenough.当然用傻子、骗子这样的字眼来形容是不合美国的人的风俗习惯的，然后我们似乎确实沉溺于用金钱购买幸福的想法：只要有足够的钱，我们百年后就能上天堂。3、AndatthesametimetheforcesofAmericancommercialismarehugelydedicatedtomakingusdeliberatelyunhappy.Advertisin
4、gisoneofourmajorindustries,andadvertisingisoneofourmajorindustries,andadvertisingexistsnottosatisfydesiresbuttocreatethem-andtocreatethemfasterthananyman’sbudgetcansatisfythem.Forthatmatter,ourwholeeconomyisbasedonadedicatedinsatiability.Wearetaughtthattopos
5、sessistobehappy,andthenwearemadetowant.Weareeventolditisourdutytowant.Itwasonlyafewyearsago,tociteasingleexample,thatcardealersacrossthecountrywereflyingbannersthatread“YouAutoBuyNow.”TherewerecallinguponAmericans,asanactapproachingpatriotism,tobuyatonce,wit
6、hmoneytheydidnothave.Automobilestheydidnotreallyneed,andwhichtheywouldberequiredtogrowtiredofbythetimethenextyear’smodelswerereleased.同时，美国的商业主义却又殚精竟虑故意使我们得不到幸福。广告是我们的支柱产业之一，其存在不是为了满足欲望。而是为了制造欲望——其制造速度之快，使我们的腰包应接不暇。就此而言，我们的整个经济是基于一种无法自拔的贪求无厌。我们受到的教育是“占有却为幸福”
7、，然后我们就被迫产生贪欲。我们甚至被告知欲望是我们的义务。引用一个简单的例子为证：仅仅几年前，全国的汽车销售商还打着“你应该立即购买汽车”的横幅。他们号召美国人民：作为一种爱国主义行为，他们应该立即按揭购买他们并不真正需要的汽车，并且在次年新款汽车发布后他们会对原来这些汽车心生厌倦。4、Orlookatanyofthewomen’smagazines.There,asBernardDeVotooncepointedout,advertisingbeginsaspoetryinthefrontpagesanden
8、dsaspharmacopoeiaandtherapyinthebackpage.Thepoetryofthefrontmatteristhedreamofperfectbeauty.Thisisthebabyskinthatmustbehers.These,theflawlessteeth.This,theperfumedbreathshemustexhale.This,thesix
