电子商务英语课件1

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1、Unit1TheInternet7/16/20211Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercises7/16/20212Warm-up:DiscussthefollowingquestionswithyourclassmatesWhendidyoustarttousetheInternet?HowwouldyourlifebedifferentiftheInternethadn'tbeendeveloped?7/16/20213BackgroundInformationInt

2、ernet是全球性的计算机网络，我们可以利用它查询信息，收发电子邮件，发布广告，网上聊天，网上购物等。Internet拉近了人与人之间的距离，也为商务活动提供了全新的、具有巨大潜力的平台。7/16/20214BackgroundInformationCNNIC每年1月和7月发布中国互联网络发展状况统计报告。截至2007年6月我国网民总数达到1.62亿。7/16/20215TextAnalysisTheInternetandtheWorldWideWebTheInternetTheInternetisanopeninterconnectionofnetworksthaten

3、ablesconnectedcomputerstocommunicatedirectly.(译文)7/16/20216TextAnalysisTheInternethashadarelativelybrief,butexplosivehistorysofar.(译文) Itgrewoutofanexperimentbeguninthe1960sbytheUSDepartmentofDefense(DOD)[1].TheDODcreatedacomputernetwork,whichlinkedU.S.scientificandacademicresearchers. Th

4、atnetworkwasARPANET[2],theforerunneroftoday’sInternet.7/16/20217TextAnalysisTheInternetisbasedonacommonaddressingsystemandcommunicationsprotocolcalledTCP/IP(TransmissionControlProtocol/InternetProtocol)[3]. Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.(译文)TheInter

5、nethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.(译文)7/16/20218TextAnalysisTheWorldWideWebTheWorldWideWeb[4],orsimplyWeb,isawayofaccessinginformationovertheInternet.OnceyouspendtimeontheWeb,youwillfeelthereisno

6、limittowhatyoucandiscover.TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.(译文)7/16/20219TextAnalysisHowdoestheWebwork?Let’ssayyouwanttopayavisittothePalaceMuseum[5]Website.FirstyouentertheaddressorURL[6]oftheWebsiteinyourWebbrowser.Thenyourbrowserr

7、equeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.(译文) TheWebserversendsthedataovertheInternettoyourcomputer.Yourbrowserinterpretsthedata,displayingitonyourcomputerscreen.7/16/202110TextAnalysisThe“glue”thatholdtheWebtogetheriscalledhypertextandhyperl